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  • Getting clients and keeping clients for your service business
  • 點閱:13
  • 作者: by M D Weems
  • 出版社:Atlantic Publishing Group Inc
  • 出版年:2008
  • ISBN:978-1-60138-187-3 ; 1-60138-187-5
  • 格式:EPUB
租期14天 今日租書可閱讀至2020-04-12

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you.
 
This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably.
 
You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones.

  • Cover
  • title
  • GETTING CLIENTS & KEEPING CLIENTS FOR YOUR SERVICE BUSINESS: A 30-DAY STEP-BY-STEP PLAN FOR BUILDING YOUR BUSINESS
  • humane
  • Table of Contents
  • Introduction
  • Part One
  • Chapter 1
    • Learning to Identify Your Target Clients and Your Target Markets
    • Sorting Out the VIP Clients
    • Learning to Identify the Wants and Needs of Clients and Markets
    • Finding Your Target Client Base and Target Market
    • Learn to Identify the Wants and Needs of Your Target Market
    • Learning to Offer Great Opportunities for Investments to Those Clients and Markets
    • Learning the Best Ways to Find and Show the Benefits that Clients Will Gain from Your Opportunity
    • Your Clients Want You to Help Them
  • Chapter 2
    • Learn to be an Expert in Your Field
    • Create a Unique Viewpoint
    • Read, Read, Read
    • Showcase Yourself as a Reliable Resource
  • Chapter 3
    • Your Brand is Your Soul
    • Branding Your Business’ Personality
    • Your Brand is Your Promise
    • Ten Steps to Creating a Winning Brand
  • Chapter 4
    • Logo Time
    • Choosing the Right Name
    • Finding the Right Slogan
    • Creating the Perfect Icon
    • Putting Your Logo Together Correctly
    • Put My Logo Where?
    • Brochure Time
    • Great Uses for Your New Brochures
    • Web Design Time
  • Chapter 5
    • What Are Branding Channels?
    • Eight Major Branding Channels
    • Secondary Branding Channels
    • Creating Ways to Reach Your Target Market
    • Keep Your Marketing “Synergized”
    • There Are No Bad Branding Channels
    • The Main Categories of Branding Channels
    • How to Make the Most of Your Branding Channels
  • Chapter 6
  • Chapter 7
    • Develop Your Positioning Statement
    • How to Find Your Market Niche
  • Chapter 8
    • Becoming Just a Little Bit Famous
    • Targeting the Right Prospects to Create Your Domain
    • Developing a Special Market Niche to Market Your Services
    • Position Your Business as the Best in Your Field for Your Target Market
    • Maintain the Highest Visibility for Your Business
    • Enhance Your and Your Business’, Credibility with Your Target Market
    • Establish Your Brand and Its Reputation in Your Target Market
    • Visibility + Credibility + Word-of-Mouth = REPUTATION
  • Part Two
  • Chapter 9
    • Setting the Stage
    • Creating a Unique Positioning Statement for Your Business
  • Chapter 10
  • Chapter 11
    • Why Should I Network?
    • Make a Good Reputation for Yourself
    • Target Your Networking So It Produces Maximum Results
    • How to Get the Most Out of Your Memberships
    • Finding the Center
    • Make the Most of It
    • The Wonder of the Internet
    • Referrals, Referrals, Referrals
  • Chapter 12
    • Forming a Co-Branding Alliance
    • Forming a Cause-Related Alliance
    • Forming Cross-Promotions
  • Chapter 13
    • Publishers Need Your Articles
    • Becoming a Published Expert
  • Chapter 14
    • Build a Media File
    • Study Your Target Media Markets
    • Press Kits and Other Media Materials
    • Introduce Yourself and Your Business as an Expert Source
  • Chapter 15
    • A Few Things to Keep In Mind
    • A Few Things to Avoid
  • Part Three
  • Chapter 16
  • Chapter 17
    • What is a Marketing Strategy?
  • Chapter 18
    • Strategy #1: Direct Contacts and Following Up
    • Strategy #2: Networking and Building Your Referral Base
    • Strategy #3: Public Speaking Engagements
    • Strategy #4: Writing and Publicity
    • Strategy #5: Promotional Events
    • Strategy #6: Advertising
    • In the End
  • Chapter 19
    • Choosing Your Marketing Ingredients
    • Write Out Your Winning Plan
  • Chapter 20
  • Chapter 21
  • Chapter 22
  • Chapter 23
  • Part Four
  • Chapter 24
  • Chapter 25
    • Customer Service Systems
    • Customer Service Attitudes
    • Improve, Improve, Improve
    • Recovering from a Customer Service Problem
    • The Secret to Getting Rich from Your Clients
  • Chapter 26
  • Chapter 27
    • Finding the Golden Opportunity
    • Starting Up the Referral Line
  • Chapter 28
  • Chapter 29
    • Specials and Discounts for Potential Clients
    • Specials and Discounts for Referral Clients
  • Chapter 30
  • Part Five
  • Chapter 31
  • Chapter 32
    • Keeping Your Business New for Your Clients
    • Keeping Your Business New for Your Employees
    • In The End
  • Conclusion
  • Biography
  • Bibliography
  • More Great Titles from Atlantic Publishing
紙本書 NT$ 374
單本電子書
NT$ 262

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租期14天
今日租書可閱讀至2020-04-12
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