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  • Business writing
  • 點閱:2
  • 作者: by Natalie Canavor
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2017
  • 集叢名:For dummies
  • ISBN:978-1-119-36900-4 ; 1-119-36900-2 ; 978-1-119-36901-1 ; 1-119-36901-0 ; 978-1-119-36903-5 ; 1-119-36903-7
  • 格式:EPUB,PDF
  • 版次:2nd ed.
  • 附註:"Learning made easy"--Cover. Includes index.

Business writing that gets results
 
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.
 
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.

 
Draft reports, proposals, emails, blog posts, and more
Employ editing techniques to help you craft the perfect messages
Adapt your writing style for digital media
Advance your career with great writing
In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!


ABOUT THE AUTHOR
Natalie Canavor is a business writer, magazine editor and workshop leader. She has won dozens of awards for her publications, articles and scripts. Her journalism credits include features for the New York Times, columns for business publications and advice for professional communicators. She is also the author of three books on business communication.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Foolish Assumptions(第2頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第4頁)
    • Beyond the Book(第5頁)
    • Where to Go from Here(第5頁)
  • Part 1 Winning with Writing(第7頁)
    • Chapter 1 Make Writing Your Not-So-Secret Weapon(第9頁)
    • Chapter 2 Planning Your Message Every Time(第21頁)
    • Chapter 3 Making Your Writing Work: The Basics(第45頁)
    • Chapter 4 Self-Editing: Professional Ways to Improve Your Work(第67頁)
    • Chapter 5 Fixing Common Writing Problems(第91頁)
  • Part 2 Applying Your Skills to Business Messages and Documents(第119頁)
    • Chapter 6 Writing Messages That Get Results(第121頁)
    • Chapter 7 Creating High-Impact Business Materials(第145頁)
  • Part 3 Writing to Present Yourself Effectively(第167頁)
    • Chapter 8 Speaking Well for Yourself(第169頁)
    • Chapter 9 Telling Your Business Stories(第189頁)
    • Chapter 10 Writing for the Job Hunt(第209頁)
  • Part 4 Evolving Your Writing for Online Media(第229頁)
    • Chapter 11 Writing for the Digital World(第231頁)
    • Chapter 12 Creating Your Online Presence(第249頁)
  • Part 5 Extending Your Writing Skills(第275頁)
    • Chapter 13 Writing and the Independent Worker(第277頁)
    • Chapter 14 Writing Well to Manage Well(第303頁)
  • Part 6 The Part of Tens(第325頁)
    • Chapter 15 Ten Ways to Advance Your Career with Writing(第327頁)
    • Chapter 16 Ten Ways to Energize Your Résumé(第331頁)
    • Chapter 17 Ten Steps to Creating Video(第335頁)
  • Index(第341頁)
紙本書 NT$ 800
單本電子書
NT$ 800

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