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  • Social media marketing all-in-one
  • 點閱:1
  • 作者: by Jan Zimmerman and Deborah Ng
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2017
  • 集叢名:For dummies
  • ISBN:9781119330394
  • EISBN:9781119330424 ebk; 9781119329923 ebk
  • 格式:EPUB 流式,PDF,JPG
  • 附註:"Learning made easy"--Cover. Includes index. "9 books in one!"--Cover.

The bestselling social media marketing book
Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
 
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.
 

Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
Offers tips for engaging your community and measuring your efforts
Explains how to blend social media with your other online and offline marketing efforts
Shows you how to leverage data to learn more about your community
Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.


ABOUT THE AUTHOR
Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第4頁)
    • Where to Go from Here(第4頁)
  • Book 1 The Social Media Mix(第5頁)
    • Chapter 1 Making the Business Case for Social Media(第7頁)
    • Chapter 2 Tallying the Bottom Line(第33頁)
    • Chapter 3 Plotting Your Social Media Marketing Strategy(第53頁)
    • Chapter 4 Managing Your Cybersocial Campaign(第77頁)
  • Book 2 Cybersocial Tools(第99頁)
    • Chapter 1 Discovering Helpful Tech Tools(第101頁)
    • Chapter 2 Leveraging SEO for Improved Visibility(第127頁)
    • Chapter 3 Optimizing Social Media for Internal and External Searches(第159頁)
    • Chapter 4 Using Social Bookmarks, News, and Share Buttons(第181頁)
    • Chapter 5 Making Social Media Mobile(第207頁)
  • Book 3 Content Marketing(第225頁)
    • Chapter 1 Growing Your Brand with Content(第227頁)
    • Chapter 2 Exploring Content-Marketing Platforms(第237頁)
    • Chapter 3 Developing a Content-Marketing Strategy(第263頁)
    • Chapter 4 Getting Your Content to the Masses(第275頁)
  • Book 4 Twitter(第285頁)
    • Chapter 1 Using Twitter as a Marketing Tool(第287頁)
    • Chapter 2 Using Twitter as a Networking Tool(第299頁)
    • Chapter 3 Finding the Right Twitter Tools(第313頁)
    • Chapter 4 Social Listening with Twitter(第321頁)
    • Chapter 5 Hosting Twitter Chats(第327頁)
  • Book 5 Facebook(第337頁)
    • Chapter 1 Using Facebook as a Marketing Tool(第339頁)
    • Chapter 2 Creating and Sharing Content on Facebook(第357頁)
    • Chapter 3 Advertising on Facebook(第373頁)
    • Chapter 4 Streaming Live Video on Facebook(第381頁)
  • Book 6 LinkedIn(第391頁)
    • Chapter 1 Promoting Yourself with LinkedIn(第393頁)
    • Chapter 2 Promoting Your Business with LinkedIn(第409頁)
    • Chapter 3 Starting a LinkedIn Group(第417頁)
    • Chapter 4 Using LinkedIn as a Content Platform(第429頁)
  • Book 7 Getting Visual(第435頁)
    • Chapter 1 Pinning Down Pinterest(第437頁)
    • Chapter 2 Snapchatting It Up!(第463頁)
    • Chapter 3 Getting Started with Instagram(第477頁)
  • Book 8 Other Social Media Marketing Sites(第489頁)
    • Chapter 1 Weighing the Business Benefits of Minor Social Sites(第491頁)
    • Chapter 2 Maximizing Stratified Social Communities(第503頁)
    • Chapter 3 Profiting from Mid-Size Social Media Channels(第535頁)
    • Chapter 4 Integrating Social Media(第545頁)
    • Chapter 5 Advertising on Social Media(第561頁)
  • Book 9 Measuring Results and Building on Success(第581頁)
    • Chapter 1 Delving into Data(第583頁)
    • Chapter 2 Analyzing Content-Sharing Metrics(第599頁)
    • Chapter 3 Analyzing Twitter Metrics(第617頁)
    • Chapter 4 Analyzing Facebook Metrics(第627頁)
    • Chapter 5 Measuring Other Social Media Networks(第635頁)
    • Chapter 6 Comparing Metrics from Different Marketing Techniques(第643頁)
    • Chapter 7 Making Decisions by the Numbers(第663頁)
  • Index(第677頁)
紙本書 NT$ 960
單本電子書
NT$ 960

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