• CRM
  • 點閱:4
  • 作者: by Lars Helgeson
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2017
  • 集叢名:For dummies
  • ISBN:978-1-119-36897-7 ; 1-119-36897-9 ; 978-1-119-36899-1 ; 1-119-36899-5 ; 978-1-119-36898-4 ; 1-119-36898-7
  • 格式:EPUB,PDF
  • 附註:"Learning made easy"--Cover. Includes index.

Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.
Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.

Define your market segments, buyer personas, and voice
Build an effective internal structure, and choose the right CRM solution
Optimize leads and conduct effective email marketing
Streamline processes, automate where possible, and employ analytics
Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Lars Helgeson is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for small membership organizations and conferences.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Icons Used in This Book(第2頁)
    • Where to Go from Here(第2頁)
  • Part 1 Laying the CRM Foundation(第5頁)
    • Chapter 1 Embarking on Your Journey to Complete CRM(第7頁)
    • Chapter 2 Gearing Up Internally for CRM(第27頁)
    • Chapter 3 Choosing the Best Software(第49頁)
  • Part 2 Setting Up Yourself for Success(第69頁)
    • Chapter 4 Organizing Your CRM through Segments and Personas(第71頁)
    • Chapter 5 Creating Story Arcs and Buyer Journeys with CRM(第93頁)
    • Chapter 6 Defining Process and Your Data Model(第125頁)
  • Part 3 Implementing Your CRM(第135頁)
    • Chapter 7 Setting Up Your CRM Elements(第137頁)
    • Chapter 8 Capturing Leads to Build Your CRM Database(第157頁)
    • Chapter 9 Capturing Leads with Other Methods(第181頁)
    • Chapter 10 Communicating Effectively with Email(第195頁)
    • Chapter 11 Joining the Marketing Automation Revolution(第219頁)
    • Chapter 12 Managing Your Knowledge Base in Your CRM(第235頁)
    • Chapter 13 Managing Projects with Your CRM(第241頁)
    • Chapter 14 Managing Events with Your CRM(第249頁)
  • Part 4 Analytics and Improvement(第257頁)
    • Chapter 15 Measuring Business Performance with CRM(第259頁)
    • Chapter 16 Gathering Feedback and Supporting Customers(第281頁)
    • Chapter 17 Using Analytics the Right Way(第291頁)
  • Part 5 The Part of Tens(第303頁)
    • Chapter 18 Ten Top-Notch Software Review Websites(第305頁)
    • Chapter 19 Ten Common CRM Mistakes(第313頁)
  • Appendix A CRM Decision Matrix(第317頁)
  • Appendix B Self-Assessment(第323頁)
  • Index(第325頁)
紙本書 NT$ 800
NT$ 800

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