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  • Salesforce marketing cloud
  • 點閱:3
  • 作者: by Chester Bullock and Mark Pollard
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2018
  • 集叢名:For dummies
  • ISBN:978-1-119-12209-8; 978-1-119-12211-1; 978-1-119-12210-4;
  • 格式:EPUB 流式,PDF,JPG
  • 附註:"Learning made easy"--Cover. Includes index.

Salesforce Marketing Cloud: Take your digital marketing on a journey!
Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.
 
As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool!
 

Navigate and manage the Salesforce Marketing Cloud
Define and understand your customers' journeys—and how you fit into them
Engage your customers across devices, ensuring consistent communication
Use predictive data to optimize engagement
Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!


ABOUT THE AUTHOR
 
Chester Bullock and Mark Pollard are digital marketing technology experts at Trendline Interactive. Following many years on the brand side, they are now in charge of making sure clients get the most out of their marketing platforms.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • Part 1 Getting Started(第5頁)
    • Chapter 1 Introducing the One-to-One Customer Journey(第7頁)
    • Chapter 2 Navigating Salesforce Marketing Cloud(第23頁)
    • Chapter 3 Administering Marketing Cloud(第33頁)
    • Chapter 4 Dashboard Tools(第49頁)
  • Part 2 Utilizing Data(第61頁)
    • Chapter 5 Identifying and Preparing Your Data(第63頁)
    • Chapter 6 Establishing Your Data Model(第75頁)
  • Part 3 Marketing Cloud Builders(第91頁)
    • Chapter 7 Content Builder(第93頁)
    • Chapter 8 Audience Builder and Contact Builder(第115頁)
    • Chapter 9 Analytics and Personalization Builder(第131頁)
    • Chapter 10 Journey Builder(第145頁)
  • Part 4 Marketing Cloud Studios(第161頁)
    • Chapter 11 Email Studio(第163頁)
    • Chapter 12 Mobile Studio(第189頁)
    • Chapter 13 Social Media Studio(第205頁)
    • Chapter 14 Advertising Studio(第229頁)
    • Chapter 15 Web Studio(第243頁)
  • Part 5 Mapping the Customer Journey(第259頁)
    • Chapter 16 Designing a Customer Journey(第261頁)
    • Chapter 17 Creating Your Customer Journeys(第275頁)
  • Part 6 The Part of Tens(第303頁)
    • Chapter 18 Ten Customer Journeys for Beginners(第305頁)
    • Chapter 19 Ten Secrets to a Successful Implementation(第317頁)
    • Chapter 20 Ten Bad Habits of Digital Marketers(第321頁)
  • Index(第327頁)
紙本書 NT$ 864
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