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  • SEO
  • 點閱:33
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  • 作者: by Peter Kent
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:2020
  • 集叢名:For dummies
  • ISBN:9781119579571
  • EISBN:9781119579595 ePDF; 9781119579601 EPUB
  • 格式:EPUB 流式,PDF,JPG
  • 附註:Title from colophon: SEO for dummies Includes index "Learning made easy"--Cover

Up relevance scores, improve page speed, optimize voice search questions, and more!
 
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of 'how do I get people to visit my site?'
 
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

 
.Develop a search strategy and use new SERP features
.Maximize the effects of personalized search
.Analyze results with improved analytics tools
.Optimize voice search strategies
 
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.


ABOUT THE AUTHOR
 
Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.

  • Introduction
    • About This Book
    • Foolish Assumptions
    • Icons Used in This Book
    • Beyond the Book
  • Part 1 Getting Started with SEO
    • Chapter 1 Surveying the Search Engine Landscape
    • Chapter 2 Search Results, Deconstructed
    • Chapter 3 Your One-Hour, Search Engine–Friendly Website Makeover
    • Chapter 4 Beating the Competition: Planning a Powerful Search Engine Strategy
    • Chapter 5 Making Your Site Useful and Visible
  • Part 2 Building Search Engine-Friendly Sites
    • Chapter 6 Picking Powerful Keywords
    • Chapter 7 Creating Pages That Search Engines Love
    • Chapter 8 Designing for Speed
    • Chapter 9 Designing for Mobile
    • Chapter 10 Using Structured Data Markup
    • Chapter 11 Avoiding Things That Search Engines Hate
    • Chapter 12 Dirty Deeds, Done Dirt Cheap
    • Chapter 13 Bulking Up Your Site: Competing with Content
    • Chapter 14 Finding Traffic Through Local Search Marketing
  • Part 3 Adding Your Site to the Indexes and Directories
    • Chapter 15 Getting Your Pages into the Search Engines
    • Chapter 16 Submitting to the Directories
    • Chapter 17 Product Search: Remember the Shopping Directories and Retailers
  • Part 4 After You’ve Submitted Your Site
    • Chapter 18 Using Link Popularity to Boost Your Position
    • Chapter 19 Finding Sites to Link to Yours
    • Chapter 20 Even More Great Places to Get Links
    • Chapter 21 Social Networking — Driven by Drivel
    • Chapter 22 Video and Images: Putting Your Best Face Forward
    • Chapter 23 Beyond the Basics
    • Chapter 24 When Google Bites Back: A Guide to Catastrophe
  • Part 5 The Part of Tens
    • Chapter 25 Ten-Plus Myths and Mistakes
    • Chapter 26 Ten-Plus Ways to Stay Updated
    • Chapter 27 Ten-Plus Useful Things to Know
  • Index
紙本書 NT$ 960
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