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  • SEO
  • 點閱:63
  • 作者: by Peter Kent
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2020
  • 集叢名:For dummies
  • ISBN:9781119579595; 9781119579601; 9781119579571
  • 格式:EPUB 流式,PDF,JPG
  • 附註:Title from colophon: SEO for dummies Includes index "Learning made easy"--Cover

Up relevance scores, improve page speed, optimize voice search questions, and more!
 
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of 'how do I get people to visit my site?'
 
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

 
.Develop a search strategy and use new SERP features
.Maximize the effects of personalized search
.Analyze results with improved analytics tools
.Optimize voice search strategies
 
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.


ABOUT THE AUTHOR
 
Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第4頁)
  • Part 1 Getting Started with SEO(第5頁)
    • Chapter 1 Surveying the Search Engine Landscape(第7頁)
    • Chapter 2 Search Results, Deconstructed(第21頁)
    • Chapter 3 Your One-Hour, Search Engine–Friendly Website Makeover(第33頁)
    • Chapter 4 Beating the Competition: Planning a Powerful Search Engine Strategy(第53頁)
    • Chapter 5 Making Your Site Useful and Visible(第73頁)
  • Part 2 Building Search Engine-Friendly Sites(第89頁)
    • Chapter 6 Picking Powerful Keywords(第91頁)
    • Chapter 7 Creating Pages That Search Engines Love(第111頁)
    • Chapter 8 Designing for Speed(第143頁)
    • Chapter 9 Designing for Mobile(第153頁)
    • Chapter 10 Using Structured Data Markup(第161頁)
    • Chapter 11 Avoiding Things That Search Engines Hate(第173頁)
    • Chapter 12 Dirty Deeds, Done Dirt Cheap(第195頁)
    • Chapter 13 Bulking Up Your Site: Competing with Content(第213頁)
    • Chapter 14 Finding Traffic Through Local Search Marketing(第239頁)
  • Part 3 Adding Your Site to the Indexes and Directories(第267頁)
    • Chapter 15 Getting Your Pages into the Search Engines(第269頁)
    • Chapter 16 Submitting to the Directories(第285頁)
    • Chapter 17 Product Search: Remember the Shopping Directories and Retailers(第295頁)
  • Part 4 After You’ve Submitted Your Site(第319頁)
    • Chapter 18 Using Link Popularity to Boost Your Position(第321頁)
    • Chapter 19 Finding Sites to Link to Yours(第347頁)
    • Chapter 20 Even More Great Places to Get Links(第371頁)
    • Chapter 21 Social Networking — Driven by Drivel(第385頁)
    • Chapter 22 Video and Images: Putting Your Best Face Forward(第393頁)
    • Chapter 23 Beyond the Basics(第403頁)
    • Chapter 24 When Google Bites Back: A Guide to Catastrophe(第415頁)
  • Part 5 The Part of Tens(第435頁)
    • Chapter 25 Ten-Plus Myths and Mistakes(第437頁)
    • Chapter 26 Ten-Plus Ways to Stay Updated(第445頁)
    • Chapter 27 Ten-Plus Useful Things to Know(第451頁)
  • Index(第465頁)
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