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  • Social media marketing
  • 點閱:47
  • 作者: by Shiv Singh and Stephanie Diamond
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2020
  • 集叢名:For dummies
  • ISBN:978-1-119-61700-6 ; 1-119-61700-6 ; 978-1-119-61701-3 ; 1-119-61701-4 ; 978-1-119-61702-0 ; 1-119-61702-2
  • 格式:EPUB,PDF
  • 附註:"Learning made easy"--Cover. Includes index.

Make friends and sell things to people through social media
 
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
 
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

 
Choose the best SMM combination for you
Avoid common mistakes and pitfalls
Track your customers from awareness to retention
Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!


ABOUT THE AUTHOR
 
Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Where to Go from Here(第3頁)
  • Part 1 Getting Started with Social Media Marketing(第5頁)
    • Chapter 1 Understanding Social Media Marketing(第7頁)
    • Chapter 2 Discovering Your SMM Competitors(第29頁)
    • Chapter 3 Getting in the Social Media Marketing Frame of Mind(第51頁)
  • Part 2 Practicing SMM on the Social Web(第71頁)
    • Chapter 4 Launching SMM Campaigns(第73頁)
    • Chapter 5 Developing Your SMM Voice(第95頁)
    • Chapter 6 Understanding a Marketer’s Responsibilities(第111頁)
  • Part 3 Reaching Your Audience via Mainstream Social Platforms(第119頁)
    • Chapter 7 Finding the Right Platforms(第121頁)
    • Chapter 8 Exploring SMM Strategies for Facebook(第135頁)
    • Chapter 9 Marketing on Twitter(第147頁)
    • Chapter 10 Creating a YouTube Strategy(第161頁)
    • Chapter 11 Considering LinkedIn(第173頁)
    • Chapter 12 Delving into Instagram(第191頁)
    • Chapter 13 Discovering Snapchat(第203頁)
    • Chapter 14 Marketing with Pinterest(第211頁)
    • Chapter 15 Interacting with Tumblr(第227頁)
    • Chapter 16 Engaging Customers Using Other Platforms(第241頁)
  • Part 4 Getting Your Message to Connectors(第255頁)
    • Chapter 17 Marketing to Millennials(第257頁)
    • Chapter 18 Accounting for the Influencers(第267頁)
    • Chapter 19 Disrupting with Voice Search(第281頁)
    • Chapter 20 Utilizing Messaging Apps(第291頁)
  • Part 5 Old Marketing Is New Again with SMM(第301頁)
    • Chapter 21 Practicing SMM on Your Website(第303頁)
    • Chapter 22 Becoming an Authentic and Engaged Advertiser(第317頁)
    • Chapter 23 Building an SMM Mobile Campaign(第331頁)
    • Chapter 24 Encouraging Employees to Advocate for Your Brand on Social Media(第353頁)
    • Chapter 25 Changing Tactics and Metrics(第365頁)
    • Chapter 26 Understanding Social Media Governance(第375頁)
    • Chapter 27 Using Real-Time Marketing(第385頁)
    • Chapter 28 Data and Privacy(第395頁)
  • Part 6 The Part of Tens(第401頁)
    • Chapter 29 Ten SMM-Related Must-Read Blogs(第403頁)
    • Chapter 30 Ten Top SMM Tools(第407頁)
    • Chapter 31 Ten Tips to Navigate Fakeness(第411頁)
  • Index(第415頁)
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