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  • Instagram for business for dummies
  • 點閱:5
  • 作者: by Jenn Herman, Eric Butow, Corey Walker
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2018
  • 集叢名:For dummies
  • ISBN:9781119439813; 9781119439806; 9781119439844
  • 格式:EPUB 流式,PDF,JPG
  • 附註:"Learning made easy"--Cover. Includes index.

Leverage the power of Instagram to promote your brand
Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.
 
Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.
 

Install the app, set up your account, and track analytics
Upload your photos and videos, and expand your reach with hashtags
Use Instagram Stories and live video
Create paid ads to reach your target audience
 
Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.


ABOUT THE AUTHOR

Jenn Herman (jenns_trends) is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow (ericbutow) is the author of more than 30 books.

Corey Walker (coreycwalker) is the owner of The Marketing Specialist in El Dorado Hills, California.

  • INTRODUCTION(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • PART 1: CREATING YOUR PROFILE(第5頁)
    • CHAPTER 1: Installing Instagram(第7頁)
    • CHAPTER 2: Setting Up Your Profile(第21頁)
    • CHAPTER 3: Hitting Your Target Audience (第35頁)
  • PART 2: CREATING YOUR NARRATIVE(第49頁)
    • CHAPTER 4: Taking and Posting Great Photos(第51頁)
    • CHAPTER 5: Recording and Posting Great Videos(第69頁)
  • PART 3: PLANTING YOUR GARDEN(第79頁)
    • CHAPTER 6: Commenting and Direct Messaging(第81頁)
    • CHAPTER 7: Finding People to Follow(第97頁)
    • CHAPTER 8: Wielding the Power of the Hashtag(第113頁)
  • PART 4: MAKING YOUR GARDEN GROW(第129頁)
    • CHAPTER 9: Sharing with Instagram Stories(第131頁)
    • CHAPTER 10: Making Your Story More Fun(第143頁)
    • CHAPTER 11: Planning a Winning Ad(第159頁)
    • CHAPTER 12: Creating an Effective Instagram Ad(第171頁)
    • CHAPTER 13: Creating a Winning Contest(第189頁)
    • CHAPTER 14: Connecting Your Marketing Dots(第203頁)
  • PART 5: WHY ISN’T THIS WORKING?(第221頁)
    • CHAPTER 15: Insta-Diagnosing Instagram(第223頁)
    • CHAPTER 16: Insta-Help Is on the Way (第239頁)
  • PART 6: THE PART OF TENS(第255頁)
    • CHAPTER 17: Ten Brands Killing It on Instagram(第257頁)
    • CHAPTER 18: Ten Places to Find Inspiration(第265頁)
  • INDEX(第275頁)
紙本書 NT$ 800
單本電子書
NT$ 800

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