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  • Facebook marketing for dummies
  • 點閱:6
  • 作者: by Stephanie Diamond and John Haydon
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2018
  • 集叢名:For dummies
  • ISBN:9781119476214; 9781119476207; 9781119476375
  • 格式:EPUB 流式,PDF,JPG
  • 附註:Includes index. "Learning made easy"--Cover.

Add Facebook to your marketing plan—and watch your sales grow
 
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
 
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

 
Develop a desirable community
Sell products and services
Use Facebook events to drive sales
Get new business tips and avoid common mistakes
 
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
 
 


ABOUT THE AUTHOR

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc.

John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

  • INTRODUCTION(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • PART 1: GETTING STARTED WITH FACEBOOK MARKETING(第5頁)
    • CHAPTER 1: Marketing in the Age of Facebook(第7頁)
    • CHAPTER 2: Researching and Understanding Your Target Audience(第19頁)
    • CHAPTER 3: Developing a Facebook Marketing Plan(第35頁)
  • PART 2: BUILDING YOUR FACEBOOK PRESENCE(第59頁)
    • CHAPTER 4: Getting Started with a Facebook Page(第61頁)
    • CHAPTER 5: Configuring Admin Settings for Your Page(第83頁)
    • CHAPTER 6: Enhancing Your Facebook Page with Applications(第93頁)
  • PART 3: ENGAGING WITH YOUR CUSTOMERS AND PROSPECTS ON FACEBOOK(第109頁)
    • CHAPTER 7: Creating a Remarkable Presence on Facebook with Content Marketing(第111頁)
    • CHAPTER 8: Growing Your Facebook Page’s Fan Base(第125頁)
    • CHAPTER 9: Engaging Your Facebook Fans(第149頁)
    • CHAPTER 10: Improving Your Marketing Strategy with Facebook Insights(第167頁)
  • PART 4: MARKETING BEYOND THE FACEBOOK PAGE(第199頁)
    • CHAPTER 11: Using Facebook Advertising to Promote Your Business(第201頁)
    • CHAPTER 12: Using Facebook Offers to Sell Products and Services(第243頁)
    • CHAPTER 13: Using Facebook Groups and Events for Your Business(第251頁)
    • CHAPTER 14: Integrating Facebook into Your Other Marketing Channels(第271頁)
    • CHAPTER 15: Integrating Facebook Features into Your Website with Social Plugins(第287頁)
    • CHAPTER 16: Stepping Up Your Customer Engagement(第307頁)
  • PART 5: THE PART OF TENS(第331頁)
    • CHAPTER 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)(第333頁)
    • CHAPTER 18: Ten Business Tips for Facebook(第339頁)
    • CHAPTER 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success(第345頁)
  • INDEX(第349頁)
紙本書 NT$ 800
單本電子書
NT$ 800

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