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Facebook marketing for dummies
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- 作者： by Stephanie Diamond and John Haydon
- 出版社：John Wiley & Sons, Inc.
- 出版年：2018
- 集叢名：For dummies
- ISBN：9781119476214
- EISBN：9781119476207 ebk; 9781119476375 ebk
- 格式：EPUB 流式,PDF,JPG
- 頁數：388
- 字數：440310
- 附註：Includes index. "Learning made easy"--Cover.
Add Facebook to your marketing plan—and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
Develop a desirable community
Sell products and services
Use Facebook events to drive sales
Get new business tips and avoid common mistakes
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
- INTRODUCTION
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- PART 1: GETTING STARTED WITH FACEBOOK MARKETING
- CHAPTER 1: Marketing in the Age of Facebook
- CHAPTER 2: Researching and Understanding Your Target Audience
- CHAPTER 3: Developing a Facebook Marketing Plan
- PART 2: BUILDING YOUR FACEBOOK PRESENCE
- CHAPTER 4: Getting Started with a Facebook Page
- CHAPTER 5: Configuring Admin Settings for Your Page
- CHAPTER 6: Enhancing Your Facebook Page with Applications
- PART 3: ENGAGING WITH YOUR CUSTOMERS AND PROSPECTS ON FACEBOOK
- CHAPTER 7: Creating a Remarkable Presence on Facebook with Content Marketing
- CHAPTER 8: Growing Your Facebook Page’s Fan Base
- CHAPTER 9: Engaging Your Facebook Fans
- CHAPTER 10: Improving Your Marketing Strategy with Facebook Insights
- PART 4: MARKETING BEYOND THE FACEBOOK PAGE
- CHAPTER 11: Using Facebook Advertising to Promote Your Business
- CHAPTER 12: Using Facebook Offers to Sell Products and Services
- CHAPTER 13: Using Facebook Groups and Events for Your Business
- CHAPTER 14: Integrating Facebook into Your Other Marketing Channels
- CHAPTER 15: Integrating Facebook Features into Your Website with Social Plugins
- CHAPTER 16: Stepping Up Your Customer Engagement
- PART 5: THE PART OF TENS
- CHAPTER 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
- CHAPTER 18: Ten Business Tips for Facebook
- CHAPTER 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success
- INDEX
