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  • YouTube marketing for dummies
  • 點閱:7
  • 作者: by Will Eagle
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2019
  • 集叢名:For dummies
  • ISBN:9781119541349; 9781119541356; 9781119541363
  • 格式:EPUB 流式,PDF,JPG
  • 附註:Includes index. "Learning made easy"--Cover.

Advice from a YouTube insider on how to creative effective campaigns
 
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
 
Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.

 
Create a plan that fits your business needs
Launch an ad campaign
Find video creation strategies
Launch a branded channel
 
Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!


ABOUT THE AUTHOR

Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.

  • INTRODUCTION(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第4頁)
  • PART 1: GETTING STARTED WITH YOUTUBE MARKETING(第5頁)
    • CHAPTER 1: YouTube in the Marketing Mix(第7頁)
    • CHAPTER 2: Using YouTube for Your Business(第17頁)
    • CHAPTER 3: Targeting Your Audience(第35頁)
  • PART 2: ADVERTISING CAMPAIGNS ON YOUTUBE(第57頁)
    • CHAPTER 4: Advertising Formats(第59頁)
    • CHAPTER 5: Developing Your Ad Strategy(第75頁)
    • CHAPTER 6: Ad Creative Fundamentals(第93頁)
    • CHAPTER 7: Buying Paid Ad Media(第109頁)
  • PART 3: PLANNING YOUR CONTENT STRATEGY(第135頁)
    • CHAPTER 8: Exploring Video Content Formats(第137頁)
    • CHAPTER 9: Developing Your Content Strategy(第173頁)
    • CHAPTER 10: Content Fundamentals(第197頁)
  • PART 4: MAKING VIDEOS FOR AD CAMPAIGNS AND CONTENT(第211頁)
    • CHAPTER 11: Creating Video(第213頁)
    • CHAPTER 12: Curating, Collaborating, and Outsourcing(第235頁)
  • PART 5: WORKING WITH YOUTUBE CHANNELS(第245頁)
    • CHAPTER 13: Launching Your YouTube Channel(第247頁)
    • CHAPTER 14: Publishing Your Videos(第267頁)
    • CHAPTER 15: Channel Management(第283頁)
  • PART 6: MEASURING SUCCESS(第299頁)
    • CHAPTER 16: Ad Campaign Metrics That Matter(第301頁)
    • CHAPTER 17: Content Metrics That Matter(第321頁)
  • PART 7: THE PART OF TENS(第335頁)
    • CHAPTER 18: The Ten Biggest Mistakes People Make(第337頁)
    • CHAPTER 19: The Ten Most Popular YouTubers(第345頁)
  • INDEX(第351頁)
紙本書 NT$ 800
單本電子書
NT$ 800

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