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  • Adobe analytics for dummies
  • 點閱:3
  • 作者: by Eric Matisoff and David Karlins
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2019
  • 集叢名:For dummies
  • ISBN:978-1-119-44608-8; 978-1-119-44600-2; 978-1-119-44601-9;
  • 格式:EPUB 流式,PDF,JPG
  • 附註:Includes index. "Learning made easy"--Cover.

Use Adobe Analytics as a marketer —not a programmer!
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
 
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
 

Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.


ABOUT THE AUTHOR

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential.

David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

  • INTRODUCTION(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • PART 1: GETTING STARTED WITH ADOBE ANALYTICS(第5頁)
    • CHAPTER 1: Why Adobe Analytics?(第7頁)
    • CHAPTER 2: Basic Building Blocks of Reporting and Analysis(第27頁)
    • CHAPTER 3: Conquering the Analysis Workspace Interface(第45頁)
  • PART 2: ANALYZING DATA(第65頁)
    • CHAPTER 4: Building Analytic Reports with Freeform Tables(第67頁)
    • CHAPTER 5: Using Metrics to Analyze Data(第87頁)
    • CHAPTER 6: Using Dimensions to Analyze Data(第107頁)
    • CHAPTER 7: Using Device, Product, and Custom Dimensions to Analyze Data(第133頁)
    • CHAPTER 8: Productivity Tips and Techniques(第155頁)
  • PART 3: MASSAGING DATA FOR COMPLEX ANALYSIS(第173頁)
    • CHAPTER 9: Designing Precise Segments(第175頁)
    • CHAPTER 10: Creating Calculated Metrics to Accelerate Analyses(第191頁)
    • CHAPTER 11: Classified! Using Classifications to Make Data More Accessible(第213頁)
    • CHAPTER 12: Applying Attribution Models for Sophisticated Analysis(第235頁)
  • PART 4: VISUALIZING DATA TO REVEAL GOLDEN NUGGETS(第255頁)
    • CHAPTER 13: Creating Chart Visualizations for Data Storytelling(第257頁)
    • CHAPTER 14: Advanced Visualization(第279頁)
    • CHAPTER 15: Leveraging Data Science to Identify Unknown Unknowns(第303頁)
    • CHAPTER 16: Arming Yourself with Data from the Beyond(第321頁)
  • PART 5: THE PART OF TENS(第343頁)
    • CHAPTER 17: Top Ten Custom Segments(第345頁)
    • CHAPTER 18: Top Ten Analytics Resources(第359頁)
  • INDEX(第371頁)
紙本書 NT$ 960
單本電子書
NT$ 960

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