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  • Digital marketing all-in-one for dummies
  • 點閱:6
  • 作者: by Stephanie Diamond
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c2019
  • 集叢名:For dummies
  • ISBN:978-1-119-56023-4 ; 1-119-56023-3 ; 978-1-119-56025-8 ; 1-119-56025-X ; 978-1-119-56024-1 ; 1-119-56024-1
  • 格式:EPUB,PDF
  • 附註:Includes index. "Learning made easy" -- Cover. "9 books in one! -- Cover.

Unlock the value in online marketing
 
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
 
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!

 
Use targeted, measurable marketing strategies to promote brands and products
Increase brand awareness, customer acquisitions, and audience engagement
Measure what your online traffic is worth and improve ROI on digital marketing
Develop a solid digital marketing plan and put it to work for your brand
 
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.


ABOUT THE AUTHOR

Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion-dollar corporations in over 75 different industries.

  • INTRODUCTION(第1頁)
    • About This Book(第1頁)
    • Icons Used in This Book(第2頁)
    • Where to Go from Here(第2頁)
  • BOOK 1: CREATING YOUR DIGITAL MARKETING STRATEGY(第5頁)
    • CHAPTER 1: Developing Your Overall Digital Strategy(第7頁)
    • CHAPTER 2: Grabbing the Attention of Your Customer(第29頁)
    • CHAPTER 3: Discovering Your Business Model and Brand(第45頁)
    • CHAPTER 4: Deciding which Marketing Campaign to Create(第67頁)
    • CHAPTER 5: Crafting Offers That Sell(第79頁)
    • CHAPTER 6: Planning B2B Campaign Success(第101頁)
  • BOOK 2: UNCOVERING THE CUSTOMER EXPERIENCE(第117頁)
    • CHAPTER 1: Interacting with Customer Data(第119頁)
    • CHAPTER 2: Uncovering Buyer Personas(第131頁)
    • CHAPTER 3: Structuring the Buyer Journey(第151頁)
    • CHAPTER 4: Embracing Sales Enablement(第171頁)
  • BOOK 3: DIPPING INTO CONTENT CREATION(第181頁)
    • CHAPTER 1: Creating Your Content Plan(第183頁)
    • CHAPTER 2: Reviewing Content Types(第197頁)
    • CHAPTER 3: Understanding the Customer’s Intent(第219頁)
    • CHAPTER 4: Creating Content That Tells a Story(第241頁)
    • CHAPTER 5: Defining Your Content FrameworkUsing Processes and Systems(第253頁)
    • CHAPTER 6: Targeting Content for Your B2B Audience(第269頁)
  • BOOK 4: REACHING YOUR MILLENNIAL AUDIENCE(第293頁)
    • CHAPTER 1: Figuring Out Millennials(第295頁)
    • CHAPTER 2: Looking at the Influence of Millennials(第307頁)
    • CHAPTER 3: Pursuing a Data Strategy(第317頁)
    • CHAPTER 4: Finding Millennials on Traditional Media(第337頁)
    • CHAPTER 5: Experimenting with the Share Economy(第349頁)
    • CHAPTER 6: Developing the Brand Experience(第361頁)
  • BOOK 5: IMPLEMENTING CHANNEL PROMOTIONS(第383頁)
    • CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media(第385頁)
    • CHAPTER 2: Using Search Marketing(第401頁)
    • CHAPTER 3: Making Content Shareable (第425頁)
    • CHAPTER 4: Considering Email Marketing(第443頁)
  • BOOK 6: CONNECTING WITH INFLUENCERS(第469頁)
    • CHAPTER 1: Communicating with Influencers(第471頁)
    • CHAPTER 2: Collaborating to Win(第489頁)
    • CHAPTER 3: Engaging Influencers Using the “Three Cs”(第509頁)
    • CHAPTER 4: Succeeding with Influencer Marketing(第523頁)
    • CHAPTER 5: Getting Creative (第533頁)
    • CHAPTER 6: Working with an Agency(第543頁)
  • BOOK 7: FACEBOOK MARKETING(第549頁)
    • CHAPTER 1: Delving into Facebook Marketing(第551頁)
    • CHAPTER 2: Creating a Facebook Marketing Plan(第561頁)
    • CHAPTER 3: Selling Products and Services Using Facebook Offers(第583頁)
    • CHAPTER 4: Uniting Facebook with Other Social Media(第591頁)
    • CHAPTER 5: Getting into Instagram(第607頁)
    • CHAPTER 6: Promoting Advanced Customer Engagement(第617頁)
  • BOOK 8: DEPLOYING OTHER SOCIAL MEDIA(第641頁)
    • CHAPTER 1: Leveraging Social Media(第643頁)
    • CHAPTER 2: Working with Twitter(第659頁)
    • CHAPTER 3: Looking at YouTube(第673頁)
    • CHAPTER 4: Reviewing Pinterest(第685頁)
  • BOOK 9: ANALYZING DATA FOR SUCCESS(第711頁)
    • CHAPTER 1: Looking Back at Your Business Model(第713頁)
    • CHAPTER 2: Reassessing Your Strategy(第723頁)
    • CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing(第731頁)
    • CHAPTER 4: Achieving Maximum ROI(第741頁)
  • INDEX(第755頁)
紙本書 NT$ 1280
單本電子書
NT$ 1280

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