• SEO For Dummies
  • 點閱:31
  • 作者: by Peter Kent
  • 出版社:John Wiley & Sons
  • 出版年:c2016
  • 集叢名:--For dummies
  • ISBN:9781119129554 ; 9781119129745
  • 格式:PDF

Create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. Search Engine Optimization For Dummies, 6th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of 'how do I get people to visit my site?' By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content (and avoid reusing old content), use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第4頁)
  • Part I Getting Started with SEO(第5頁)
    • Chapter 1 Surveying the Search Engine Landscape(第7頁)
    • Chapter 2 Search Results, Deconstructed(第23頁)
    • Chapter 3 Your One-Hour, Search Engine–Friendly Web Site Makeover(第31頁)
    • Chapter 4 Beating the Competition — Planning a Powerful Search Engine Strategy(第49頁)
    • Chapter 5 Making Your Site Useful and Visible(第67頁)
  • Part II Building Search Engine‐Friendly Sites(第83頁)
    • Chapter 6 Picking Powerful Keywords(第85頁)
    • Chapter 7 Creating Pages That Search Engines Love(第107頁)
    • Chapter 8 Using Structured Data Markup(第135頁)
    • Chapter 9 Avoiding Things That Search Engines Hate(第143頁)
    • Chapter 10 Dirty Deeds, Done Dirt Cheap(第163頁)
    • Chapter 11 Bulking Up Your Site — Competing with Content(第179頁)
    • Chapter 12 Finding Traffic through Local-Search Marketing(第203頁)
  • Part III Adding Your Site to the Indexes and Directories(第229頁)
    • Chapter 13 Getting Your Pages into the Search Engines(第231頁)
    • Chapter 14 Submitting to the Directories(第247頁)
    • Chapter 15 Product Search: Remember the Shopping Directories and Retailers(第257頁)
  • Part IV After You’ve Submitted Your Site(第283頁)
    • Chapter 16 Using Link Popularity to Boost Your Position(第285頁)
    • Chapter 17 Finding Sites to Link to Yours(第309頁)
    • Chapter 18 Even More Great Places to Get Links(第331頁)
    • Chapter 19 Social Networking — Driven by Drivel(第343頁)
    • Chapter 20 Video: Putting Your Best Face Forward(第351頁)
    • Chapter 21 When Google Bites Back: A Guide to Catastrophe(第357頁)
  • Part V The Part of Tens(第377頁)
    • Chapter 22 Ten-Plus Myths and Mistakes(第379頁)
    • Chapter 23 Ten-Plus Ways to Stay Updated(第387頁)
    • Chapter 24 Ten-Plus Useful Things to Know(第393頁)
  • Index(第409頁)
紙本書 NT$ 960
NT$ 672

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