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  • QR Codes For Dummies, Portable Edition
  • 點閱:6
  • 作者: by Joe Waters
  • 出版社:John Wiley & Sons
  • 出版年:c2012
  • 集叢名:--For dummies
  • ISBN:9781118337035; 9781118372913
  • 格式:PDF

Businesses need more direction on how to create, use and track QR codes. The QR Codes for Dummies will guide those interested in this new, powerful technology.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Where to Go from Here(第3頁)
  • Chapter 1: Understanding QR Codes(第5頁)
    • Introducing QR Codes(第5頁)
    • Comparing QR Codes to Traditional Barcodes(第8頁)
    • Bridging the Offline World with Online Content(第9頁)
    • Making the Business Case for QR Codes(第10頁)
    • Looking at Who’s Using QR Codes Today, Tomorrow(第12頁)
  • Chapter 2: Reading a QR Code(第15頁)
    • Picking a Reader for Your Phone(第15頁)
    • Scanning a QR Code: The Simple How-to(第21頁)
    • Troubleshooting QR Code Reader Failures(第23頁)
    • Saving a QR Code for Later Use(第24頁)
  • Chapter 3: Creating a QR Code(第25頁)
    • Choosing a QR Code Generator(第25頁)
    • Getting Help Making Your QR Code(第32頁)
    • Testing Your QR Code(第33頁)
    • Adding Bling to Your QR Code(第34頁)
    • Preparing Your QR Code for the Real World(第36頁)
  • Chapter 4: Linking Your QR Code to Mobile-Friendly Content(第39頁)
    • Adapting Content for the Third Screen(第39頁)
    • Giving Mobile Viewers What They Want, Expect(第46頁)
  • Chapter 5: Making Sure Your QR Code Is Scanned(第47頁)
    • Spreading the Word on Your QR Code(第47頁)
    • Making It Easy for People to Scan Your QR Code(第50頁)
    • Adding Value with QR Codes(第54頁)
  • Chapter 6: Measuring Your Success with a Code-Management System(第57頁)
    • Understanding Why You Should Track QR Codes(第58頁)
    • Choosing a Tracking System(第59頁)
    • Making Sense of the Data(第63頁)
  • Chapter 7: Exploring Possible Uses for QR Codes(第67頁)
    • Using QR Codes for Education(第67頁)
    • Using QR Codes for Fundraising(第71頁)
    • Using QR Codes for Your Career(第76頁)
    • Using QR Codes for Fun and Adventure(第79頁)
  • Chapter 8: Mitigating the Risks and Shortcomings of QR Codes(第81頁)
    • Eyeing the Risks That QR Codes Pose to Security and Privacy(第81頁)
    • Taking Precautions(第83頁)
    • Addressing Common Complaints about QR Codes(第84頁)
  • Chapter 9: Embracing a Readable Future(第87頁)
    • Exploring Alternativesto QR Codes(第88頁)
    • Accepting What Won’t Change(第92頁)
  • Chapter 10: Ten Practical Uses for QR Codes(第95頁)
    • Showing the Behind-the-Scenes Process(第95頁)
    • Delivering Real-Time Information(第96頁)
    • Getting Customer Feedback(第97頁)
    • Selling Your Products or Services(第98頁)
    • Generating Leads(第99頁)
    • Making an Impression(第101頁)
    • Going Paperless(第102頁)
    • Replacing SMS Text with QR Codes(第103頁)
    • Delivering Customer Service(第105頁)
    • Preserving Your Memory(第105頁)
  • Index(第107頁)
紙本書 NT$ 320
單本電子書
NT$ 224

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