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  • Pay Per Click Search Engine Marketing For Dummies
  • 點閱:3
  • 作者: by Peter Kent
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2006
  • 集叢名:--For dummies
  • ISBN:9780471754947; 9780471793120
  • 格式:PDF

What this book is About: Pay Per Click Search Engine Marketing For Dummies, written in the For Dummies friendly, easy-to-understand style, shows Web site owners and Web site developers and consultants how to use PPC technology and services to promote their Web sites. Pay Per Click (PPC) services, which are provided by several companies, including Google AdWords, Yahoo! Precision Match, and Microsoft MSN Ad Center, ensure that a given site ranks at the top of the search engines and have high-volume traffic. All these choices, and the technology itself, can be confusing and overwhelming. In traditional Dummies style, the book helps readers maximize this important technology service. Part I discusses preparing your companys PPC campaign, including deciding how to select the different forms of PPC advertising; selecting the right PPC keywords; calculating your return on investment (ROI); and writing PPC ads. Part II explains how to use the various PPC systems (e.g., Yahoo! Precision Match, Google AdWords, and MSN AdCenter and the smaller players, such as FindWhat, Enhance, and Kanoodle). Part III covers managing the PPC campaign with coverage of bid management PPC tools; click tracking and conversion tracking PPC tools; and watching for click fraud. Part IV covers advanced PPC with coverage of working with PPC consultants; future developments in PPC, such as Pay Per Call, which will allow businesses without Web sites to buy phone calls resulting from search ads; and how to make money selling clicks. Series features: Pay Per Click Search Engine Marketing For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
  • Part I: Preparing for Your Campaign(第7頁)
    • Chapter 1: Introducing Pay Per Click Advertising(第9頁)
    • Chapter 2: The Different Forms of PPC(第27頁)
    • Chapter 3: Calculating ROI (Return on Investment)(第43頁)
    • Chapter 4: Selecting Keywords(第65頁)
    • Chapter 5: Creating Landing Pages(第93頁)
    • Chapter 6: Finding the Right Words for Your Ad(第119頁)
    • Chapter 7: Bidding on Keywords(第141頁)
  • Part II: Using the PPC Systems(第165頁)
    • Chapter 8: Working with Yahoo! Sponsored Search(第167頁)
    • Chapter 9: Buying Traffic from Google AdWords(第197頁)
    • Chapter 10: Harnessing MSN Keywords(第223頁)
    • Chapter 11: Using the Second-and Third-Tier PPC Systems(第241頁)
    • Chapter 12: Using Geo-Targeting(第249頁)
    • Chapter 13: Working with Content or Contextual Placement(第273頁)
    • Chapter 14: Other PPC Services — Shopping Directories, Yellow Pages, and More(第293頁)
  • Part III: Managing Your Campaign(第305頁)
    • Chapter 15: Using Click Tracking and Conversion Tracking Tools(第307頁)
    • Chapter 16: Working with Bid-Management Tools(第317頁)
    • Chapter 17: Avoiding Click Fraud(第325頁)
  • Part IV: The Part of Tens(第335頁)
    • Chapter 18: Ten Ways to Make Money Selling Clicks(第337頁)
    • Chapter 19: Ten Ways to Stay Up-to-Date and Track Down the Details(第345頁)
  • Index(第351頁)
紙本書 NT$ 864
單本電子書
NT$ 605

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