• Online Community Management For Dummies
  • 點閱:5
  • 作者: by Deborah Ng
  • 出版社:John Wiley & Sons
  • 出版年:c2012
  • 集叢名:--For dummies
  • ISBN:9781118099179 ; 9781118182765
  • 格式:PDF

This book is designed to help online community managers excel at ensuring the visitors to their site are satisfied and kept happy. It will cover the various types of online communities and provides tips and tools using social media which can help community managers excel with their site. Community managers will discover how to stand out above the competition, which can result in more online visitors and grasping the attention of potential advertisers and investors.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Conventions Used in This Book(第2頁)
    • What You Don’t Have to Read(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第5頁)
  • Part I: The Basics of Online Community Management(第7頁)
    • Chapter 1: Fostering an Online Community(第9頁)
    • Chapter 2: What You Have to Know about Online Communities(第31頁)
  • Part II: Embracing the Community Manager’s Role(第47頁)
    • Chapter 3: Becoming an Online Community Manager(第49頁)
    • Chapter 4: Establishing Community Policies and Guidelines(第75頁)
  • Part III: Building a Productive Online Community(第111頁)
    • Chapter 5: Getting Started with Your Online Community(第113頁)
    • Chapter 6: Communicating with Your Community(第125頁)
    • Chapter 7: Listening to Your Community(第145頁)
    • Chapter 8: Building Kids’ Communities(第167頁)
  • Part IV: Growing Your Community(第177頁)
    • Chapter 9: Welcoming New Members(第179頁)
    • Chapter 10: Encouraging Community Interaction and Involvement(第193頁)
    • Chapter 11: Attracting More People to Your Website(第203頁)
  • Part V: Assessing the Health of Your Community(第217頁)
    • Chapter 12: Evaluating Community Participation(第219頁)
    • Chapter 13: Paying Attention to the Numbers(第231頁)
    • Chapter 14: Making Decisions Based on Your Findings(第243頁)
  • Part VI: Taking Your Community Offline(第249頁)
    • Chapter 15: Fostering Community Growth with Offline Activity(第251頁)
    • Chapter 16: Hosting Meetups and Tweetups(第261頁)
  • Part VII: The Part of Tens(第273頁)
    • Chapter 17: Ten Essential Community Manager Tasks(第275頁)
    • Chapter 18: Ten Must-Have Skills for Community Managers(第281頁)
    • Chapter 19: Ten Best Practices of a Community Manager(第289頁)
  • Index(第297頁)
紙本書 NT$ 800
NT$ 560

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