• Landing Page Optimization For Dummies
  • 點閱:5
  • 作者: by Martin Harwood, Mike Harwood
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2009
  • 集叢名:--For dummies
  • ISBN:9780470502112 ; 9780470575550
  • 格式:PDF

Successful landing pages do not happen by accident, they follow a carefully crafted formula that focuses on a strong conversion architecture and persuasive language. Knowing how to design, monitor and maintain a landing page is the key for achieving high conversions rates. Well designed landing pages represent the difference between success and failure of Internet marketing programs. There are many elements required to try and convert an online visit to a sale. This book covers these various elements and explains why they are necessary and how to monitor their effectiveness. This title concentrates on identifying critical landing page components and their function including: Understanding the power of language and how it is used as a call to action Predicting customer browsing behavior Diagnosing problems with landing pages and modifying accordingly Understanding the interaction between search engines and landing pages Using common optimization approaches Maintenance procedures and using tools for tracking results As much the book focuses on what to do to create and effective landing page, we take the time to show common mistakes and pitfalls when designing a landing page. Sometimes it is as important to know what not to do. Series Features: The For Dummies series provides clear, hands-on explanations and useful information with a touch of humor.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • What You Don’t Have to Read(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: Landing Page Basics(第7頁)
    • Chapter 1: Introducing Landing Page Optimization(第9頁)
    • Chapter 2: Understanding Online Marketing Basics(第21頁)
    • Chapter 3: Preparing for Your Landing Page(第37頁)
  • Part II: Building Landing Pages(第49頁)
    • Chapter 4: Identifying Key Landing Page Elements(第51頁)
    • Chapter 5: The “Best Practices” of Landing Page Aesthetics(第81頁)
    • Chapter 6: Writing for Landing Pages(第103頁)
    • Chapter 7: Building Customer Trust(第119頁)
  • Part III: Getting to Know Your Customers(第141頁)
    • Chapter 8: Getting to Know Your Audience(第143頁)
    • Chapter 9: Meeting Your Visitors’ Expectations(第163頁)
    • Chapter 10: Improving Customer Communications(第187頁)
  • Part IV: Increasing Your Sales(第207頁)
    • Chapter 11: Understanding E-Commerce and Closing Online Sales(第209頁)
    • Chapter 12: Fine-Tuning Your Landing Page(第223頁)
  • Part V: Driving More Visitors to Your Site(第243頁)
    • Chapter 13: Using Keywords Effectively(第245頁)
    • Chapter 14: Understanding Search Engine Marketing(第263頁)
    • Chapter 15: Driving Traffic with Ads, Articles, and Other Tricks(第285頁)
    • Chapter 16: Paying for Your Clicks(第309頁)
    • Chapter 17: Running a Google PPC Campaign(第329頁)
  • Part VI: The Part of Tens(第351頁)
    • Chapter 18: Ten-Point Landing Page Inspection(第353頁)
    • Chapter 19: Ten Surefire Ways to Increase Conversion Rates(第359頁)
  • Index(第367頁)
紙本書 NT$ 960
NT$ 672

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