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Approximately 85% of the book's existing content will be updated for the second edition.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Conventions Used in This Book(第2頁)
    • What You Don’t Have to Read(第3頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第4頁)
    • Icons Used in This Book(第7頁)
    • Where to Go from Here(第7頁)
  • Part I: Becoming a Google Advertiser(第9頁)
    • Chapter 1: Profiting from the Pay Per Click Revolution(第11頁)
    • Chapter 2: Setting Up Your AdWords Account(第27頁)
    • Chapter 3: Managing Your AdWords Account(第39頁)
  • Part II: Preparing Your AdWords Campaign(第53頁)
    • Chapter 4: Sizing Up Your Online Market(第55頁)
    • Chapter 5: Reading the Mind of Your Market(第83頁)
    • Chapter 6: Measuring What Matters with Conversion Tracking(第101頁)
  • Part III: Launching Your First Campaign(第115頁)
    • Chapter 7: Setting Up Your First Campaign(第117頁)
    • Chapter 8: Writing Magnetic Ads(第137頁)
    • Chapter 9: Giving Your Customer a Soft Landing on Your Website(第163頁)
  • Part IV: Managing Your AdWords Campaigns(第185頁)
    • Chapter 10: Saving Time with AdWords Editor(第187頁)
    • Chapter 11: Improving Your Campaigns through Keyword Management(第205頁)
    • Chapter 12: Cornering the Local Market(第227頁)
    • Chapter 13: Analyzing the Numbers for Maximum Performance(第247頁)
  • Part V: Expanding and Leveraging Your Results(第275頁)
    • Chapter 14: How You Can’t Help Becoming an Advertising Genius(第277頁)
    • Chapter 15: Making More Sales with Google Website Optimizer(第293頁)
    • Chapter 16: Cloning Your Campaigns for Greater Precision(第317頁)
    • Chapter 17: Following Your Best Prospect saround the Web(第339頁)
  • Part VI: The Part of Tens(第355頁)
    • Chapter 18: The Ten (or So) Most Serious AdWords Mistakes(第357頁)
    • Chapter 19: Ten (or So) AdWords Case Studies(第367頁)
  • Index(第383頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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