• Food Blogging For Dummies
  • 點閱:3
  • 作者: by Kelly Senyei
  • 出版社:John Wiley & Sons
  • 出版年:c2012
  • 集叢名:--For dummies
  • ISBN:9781118157695 ; 9781118226025
  • 格式:PDF

Food Blogging For Dummies will serve as a passionate foodies all-encompassing guide to getting their content be it in visual and text form from their recipe cards and notebooks onto the Web. The author begins by whetting a prospective food bloggers appetite, which includes a detailed look at the state of the food blogosphere, as well as the strategic and technical aspects of a blog that should be decided upon well before the first post ever goes from private to public. Once the reader begins this creative process, they are guided through the steps of finding their voice and targeting their niche before segueing into the layout, design and photographic elements of their blog. A significant emphasis is placed on visuals. Four color photos in the book will help to clearly and accurately convey such techniques as how to best bounce light using a 99-cent poster board, or how a simple spritz of vegetable oil can transform a standard photo of grilled flank steak into a flame-kissed, jump-off-the-page-juicy work of art. The author will also focus on SEO techniques to make sure your recipes are searchable, affiliate programs, connecting with social media, adding widgets to cross promote other recipes, and more.

  • Introduction(第1頁)
    • About Food Blogging For Dummies(第1頁)
    • Foolish Assumptions(第2頁)
    • Conventions Used in This Book(第2頁)
    • What You Don't Have to Read(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第5頁)
  • Part I: Whetting Your Appetite(第7頁)
    • Chapter 1: The Many, The Proud(第9頁)
    • Chapter 2: Finding Your Niche(第25頁)
    • Chapter 3: Setting Up Shop(第41頁)
  • Part II: Finding Your Voice(第61頁)
    • Chapter 4: Is This Thing On?(第63頁)
    • Chapter 5: Setting Your Content Menu(第81頁)
    • Chapter 6: Branding Your Blog through Consistency and Frequency(第99頁)
  • Part III: The Soup to Nuts of Design(第117頁)
    • Chapter 7: The Lay of the Land(第119頁)
    • Chapter 8: Your Blog’s Roadmap(第137頁)
    • Chapter 9: Getting Your Garnish On(第159頁)
  • Part IV: Eating with Your Eyes(第175頁)
    • Chapter 10: Food Photography Basics(第177頁)
    • Chapter 11: Gathering Your Equipment and Tools(第195頁)
    • Chapter 12: Styling and Photographing Food(第209頁)
  • Part V: Marketing & Monetization(第237頁)
    • Chapter 13: (Super) Marketing(第239頁)
    • Chapter 14: Bringing Home the Bacon(第259頁)
  • Part VI: The Part of Tens(第283頁)
    • Chapter 15: Ten Things to Know before Starting Your Food Blog(第285頁)
    • Chapter 16: The Ten Hardest Foods to Photograph(第291頁)
  • Index(第297頁)
紙本書 NT$ 800
NT$ 560

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