In Part I, readers learn what a blog is, why they might want to create one, and what they need to get started. Includes information on blogging basics, the anatomy of a good blog, and the tools required to get started. Part II gets readers up and running with their first blog. They learn about the choices involved in setting up a blog, customizing a blog, and incorporating additional bells and whistles through HTML code. Part III shows readers how to make their blog stand out in a crowd. Topics covered include finding a niche in the blogging community, developing a strong voice, building an audience following, and learning how to deal with spammers and other unpleasant people. Part IV teaches readers how to customize their blog by adding eye-catching features like expanding a blogs sidebar (where bloggers are able to post personal recommendations, surveys, etc.), adding photos or even delving into podcasting and videoblogging. Part V shows readers how to get the word out about their blog and maybe make some money at the same time. There is also a chapter dedicated to using blogs to help promote businesses. Part VI discusses how to keep a blogs comments useful and on topic, ten cool tricks tools to make a blog shine, and examples of successful blogs.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • What You’re Not to Read(第2頁)
    • Foolish Assumptions(第2頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第6頁)
    • Where to Go from Here(第6頁)
  • Part I: Getting Started with Blogs(第7頁)
    • Chapter 1: Discovering Blog Basics(第9頁)
    • Chapter 2: Starting a Blog(第27頁)
    • Chapter 3: Entering the Blogosphere(第53頁)
  • Part II: Setting Up Your Blog(第71頁)
    • Chapter 4: Choosing Blog Software(第73頁)
    • Chapter 5: Dropping Code into Your Skill Set(第95頁)
    • Chapter 6: Hosting Your Blog(第107頁)
    • Chapter 7: Customizing Your Blog(第119頁)
  • Part III: Fitting In and Feeling Good(第131頁)
    • Chapter 8: Finding Your Niche(第133頁)
    • Chapter 9: Creating Great Content(第147頁)
    • Chapter 10: Handling Spam and Comments(第165頁)
  • Part IV: Adding Bells and Whistles(第181頁)
    • Chapter 11: Reaching Out with RSS(第183頁)
    • Chapter 12: Building the Sidebars(第195頁)
    • Chapter 13: Making the Most of Photos(第215頁)
    • Chapter 14: Saying It Better with Podcasts(第233頁)
  • Part V: Marketing and Promoting Your Blog(第253頁)
    • Chapter 15: Measuring Blog Presence(第255頁)
    • Chapter 16: Making Mad Mad Money(第271頁)
    • Chapter 17: Blogging for Companies(第291頁)
  • Part VI: The Part of Tens(第313頁)
    • Chapter 18: Ten Ways of Growing Community(第315頁)
    • Chapter 19: Ten Cool Tricks for Making Your Blog Shine(第323頁)
    • Chapter 20: Ten Blogs You Should Know(第337頁)
  • Appendix: Glossary(第349頁)
  • Index(第353頁)
紙本書 NT$ 704
NT$ 493

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