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  • AdWords For Dummies
  • 點閱:3
  • 作者: by Howie Jacobson
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2007
  • 集叢名:--For dummies
  • ISBN:9780470152522; 9780470224403
  • 格式:PDF

AdWords is a tool, not a strategy. It can grow or deplete a business, depending on the user's skill and understanding of essential principles. While Google AdWords For Dummies shows in great detail the mechanics of working with AdWords, it also presents AdWords in the context of direct marketing. Part I: Becoming a Google Advertiser introduces AdWords and explains the ways in which it represents a revolution in advertising that requires several marketing mindset shifts. Part II: Launching Your AdWords Campaign shows readers how to build and manage their campaigns. Readers learn how to conduct quick and cheap market research, so they can craft a message that cuts through the clutter and makes their business stand out. Then they learn how to create compelling, action-triggering ads Part III: Managing Your AdWords Campaigns helps readers choose settings, including which network(s) will display their ads, how much to bid on each keyword, where in the world and what time of day to show the ads, maximum daily spend, and many others. Includes strategies for improving campaigns to decrease spending and increase profits and shows readers how to use Google's own AdWords Tools to tweak and manage their campaigns. Part IV: Converting Clicks to Clink deals not with AdWords, but with the web pages the ads are pointing to. A lousy website means very expensive AdWords clicks. Part V: Testing Your Strategies and Tracking Your Results presents how to test lements of your marketing and tracking results. This extends to Web pages and emails, and shows how to use Google Analytics and 3rd party services and tools to consistently improve your sales process. Part VI: Parts of Ten shares campaign management tools, beginners' mistakes, tips from the pros on writing great ads, and case studies of successful AdWords campaigns.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Conventions Used in This Book(第2頁)
    • What You Don’t Have to Read(第3頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第4頁)
    • Icons Used in This Book(第6頁)
    • Where to Go from Here(第7頁)
  • Part I: Becoming a Google Advertiser(第9頁)
    • Chapter 1: Profiting from the Pay-Per-Click Revolution(第11頁)
    • Chapter 2: Setting Up Your Starter Edition Account(第27頁)
    • Chapter 3: Setting Up Your Standard Edition Account(第51頁)
  • Part II: Launching Your AdWords Campaign(第63頁)
    • Chapter 4: Discovering Your Online Market(第65頁)
    • Chapter 5: Choosing the Right Keywords(第97頁)
    • Chapter 6: Writing Magnetic Ads(第131頁)
  • Part III: Managing Your AdWords Campaigns(第161頁)
    • Chapter 7: Deciding Where and When to Show Your Ads(第163頁)
    • Chapter 8: Improving Your Campaigns through Keyword Management(第181頁)
    • Chapter 9: Getting It Done with AdWords Tools(第195頁)
  • Part IV: Converting Clicks to Clink(第215頁)
    • Chapter 10: Giving Your Customer a Soft Landing on Your Web Site(第217頁)
    • Chapter 11: Following Up with Your Prospects(第237頁)
    • Chapter 12: Building a “Climb the Ladder” Web Site(第273頁)
  • Part V: Testing Your Strategies and Tracking Your Results(第293頁)
    • Chapter 13: How You Can’t Help Becoming an Advertising Genius(第295頁)
    • Chapter 14: Slashing Your Costs with Conversion Tracking(第307頁)
    • Chapter 15: Making More Sales with Google Analytics(第329頁)
  • Part VI: The Part of Tens(第351頁)
    • Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes(第353頁)
    • Chapter 17: Ten AdWords Case Studies(第363頁)
  • Index(第377頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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