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  • Customer analytics for dummies
  • 點閱:8
  • 作者: by Jeff Sauro
  • 出版社:John Wiley & Sons, Inc.
  • 出版年:c[2015]
  • 集叢名:--For dummies
  • ISBN:978-1-118-93759-4 ; 1-118-93759-7 ; 978-1-118-93763-1 ; 1-118-93763-5 ; 978-1-118-93762-4 ; 1-118-93762-7
  • 格式:PDF
  • 附註:Includes index

The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
 
Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
 

Shows you what to measure, how to measure, and ways to interpret the data
Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
Offers easy-to-digest information on understanding each stage of the customer journey
Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.


  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • Part I: Getting Started with Customer Analytics(第5頁)
    • Chapter 1: Introducing Customer Analytics(第7頁)
    • Chapter 2: Embracing the Science and Art of Metrics(第15頁)
    • Chapter 3: Planning a Customer Analytics Initiative(第31頁)
  • Part II: Identifying Your Customers(第41頁)
    • Chapter 4: Segmenting Customers(第43頁)
    • Chapter 5: Creating Customer Personas(第61頁)
    • Chapter 6: Determining Customer Lifetime Value(第75頁)
  • Part III: Analytics for the Customer Journey(第85頁)
    • Chapter 7: Mapping the Customer Journey(第87頁)
    • Chapter 8: Determining Brand Awareness and Attitudes(第103頁)
    • Chapter 9: Measuring Customer Attitudes(第113頁)
    • Chapter 10: Quantifying the Consideration and Purchase Phases(第133頁)
    • Chapter 11: Tracking Post-Purchase Behavior(第151頁)
    • Chapter 12: Measuring Customer Loyalty(第163頁)
  • Part IV: Analytics for Product Development(第185頁)
    • Chapter 13: Developing Products That Customers Want(第187頁)
    • Chapter 14: Gaining Insights through a Usability Study(第207頁)
    • Chapter 15: Measuring Findability and Navigation(第231頁)
    • Chapter 16: Considering the Ethics of Customer Analytics(第249頁)
  • Part V: The Part of Tens(第255頁)
    • Chapter 17: Ten Customer Metrics You Should Collect(第257頁)
    • Chapter 18: Ten Methods to Improve the Customer Experience(第263頁)
    • Chapter 19: Ten Common Analytic Mistakes(第267頁)
    • Chapter 20: Ten Methods for Identifying Customer Needs(第271頁)
  • Appendix: Predicting with Customer Analytics(第277頁)
    • Finding Similarities and Associations(第278頁)
    • Determining Causation(第288頁)
    • Predicting with Regression(第291頁)
    • Predicting Trends with Time Series Analysis(第301頁)
    • Detecting Differences(第308頁)
  • Index(第311頁)
紙本書 NT$ 960
單本電子書
NT$ 672

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