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Self-Publishing for dummies
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作者： by Jason R. Rich
出版社：Wiley Publishing, Inc.
出版年：c2006
集叢名：--For dummies
ISBN：9780471799528; 9780470100370
格式：PDF

From formatting and interior design to selling the final product, Self-Publishing For Dummies guides aspiring authors thru the complex system of publishing their own books.

Introduction(第1頁)
- About This Book(第1頁)
- Conventions Used in This Book(第2頁)
- What You’re Not to Read(第3頁)
- Foolish Assumptions(第3頁)
- How This Book Is Organized(第3頁)
- Icons Used in This Book(第5頁)
- Where to Go from Here(第6頁)
Part I: Do It Yourself: Getting Started with Self-Publishing(第7頁)
- Chapter 1: Welcome to Self-Publishing!(第9頁)
- Chapter 2: Understanding the Pros and Cons of Self-Publishing(第17頁)
- Chapter 3: Equipping Yourself with the Write Stuff(第35頁)
- Chapter 4: Creating a Winning Manuscript(第49頁)
- Chapter 5: Fine-Tuning Your Work with Careful Editing(第69頁)
Part II: Pulling Together the Details: Administration and Design(第79頁)
- Chapter 6: Setting Up Your Self-Publishing Business(第81頁)
- Chapter 7: Tackling Book-Specific Tasks(第95頁)
- Chapter 8: Coming Up with Creative Page Design and Layout(第111頁)
- Chapter 9: Judging a Book by Its Cover(第131頁)
Part III: Start the Presses! Examining Printing Choices(第149頁)
- Chapter 10: Trying Out Traditional Offset Printing(第151頁)
- Chapter 11: Print-On-Demand for Demanding Self-Publishers(第163頁)
- Chapter 12: Checking Out Some Non-Traditional Printing Options(第179頁)
- Chapter 13: Working Successfully with Any Printer(第189頁)
Part IV: Making Your Book a Bestseller: Distribution Methods(第197頁)
- Chapter 14: Selling Your Book through Popular Online Booksellers(第199頁)
- Chapter 15: Distributing Your Book through Traditional Channels(第211頁)
- Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping(第225頁)
- Chapter 17: Selling Your Book to the Big Boys for Better Distribution(第237頁)

Part V: Creating a Buzz: Publicity and Marketing(第247頁)

Chapter 18: Crafting Publicity Materials for Your Book(第249頁)
Chapter 19: Publicizing Your Book for Free with the Media’s Help(第275頁)
Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools(第291頁)
Chapter 21: Maximizing Your Marketing Power in Cyberspace(第313頁)
Chapter 22: Expanding Your Income with Spin-Off Products and Services(第327頁)

Part VI: The Part of Tens(第339頁)