• Self-Publishing for dummies
  • 點閱:2
  • 作者: by Jason R. Rich
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2006
  • 集叢名:--For dummies
  • ISBN:9780471799528; 9780470100370;
  • 格式:PDF

From formatting and interior design to selling the final product, Self-Publishing For Dummies guides aspiring authors thru the complex system of publishing their own books.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • What You’re Not to Read(第3頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: Do It Yourself: Getting Started with Self-Publishing(第7頁)
    • Chapter 1: Welcome to Self-Publishing!(第9頁)
    • Chapter 2: Understanding the Pros and Cons of Self-Publishing(第17頁)
    • Chapter 3: Equipping Yourself with the Write Stuff(第35頁)
    • Chapter 4: Creating a Winning Manuscript(第49頁)
    • Chapter 5: Fine-Tuning Your Work with Careful Editing(第69頁)
  • Part II: Pulling Together the Details: Administration and Design(第79頁)
    • Chapter 6: Setting Up Your Self-Publishing Business(第81頁)
    • Chapter 7: Tackling Book-Specific Tasks(第95頁)
    • Chapter 8: Coming Up with Creative Page Design and Layout(第111頁)
    • Chapter 9: Judging a Book by Its Cover(第131頁)
  • Part III: Start the Presses! Examining Printing Choices(第149頁)
    • Chapter 10: Trying Out Traditional Offset Printing(第151頁)
    • Chapter 11: Print-On-Demand for Demanding Self-Publishers(第163頁)
    • Chapter 12: Checking Out Some Non-Traditional Printing Options(第179頁)
    • Chapter 13: Working Successfully with Any Printer(第189頁)
  • Part IV: Making Your Book a Bestseller: Distribution Methods(第197頁)
    • Chapter 14: Selling Your Book through Popular Online Booksellers(第199頁)
    • Chapter 15: Distributing Your Book through Traditional Channels(第211頁)
    • Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping(第225頁)
    • Chapter 17: Selling Your Book to the Big Boys for Better Distribution(第237頁)
  • Part V: Creating a Buzz: Publicity and Marketing(第247頁)
    • Chapter 18: Crafting Publicity Materials for Your Book(第249頁)
    • Chapter 19: Publicizing Your Book for Free with the Media’s Help(第275頁)
    • Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools(第291頁)
    • Chapter 21: Maximizing Your Marketing Power in Cyberspace(第313頁)
    • Chapter 22: Expanding Your Income with Spin-Off Products and Services(第327頁)
  • Part VI: The Part of Tens(第339頁)
    • Chapter 23: Ten Self-Publishing Mistakes to Avoid(第341頁)
    • Chapter 24: Ten Useful Resources for Self-Publishers(第345頁)
  • Index(第351頁)
紙本書 NT$ 640
NT$ 448

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