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  • Mobile Marketing for dummies
  • 點閱:4
  • 作者: by Michael Becker, John Arnold
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2010
  • 集叢名:--For dummies
  • ISBN:9780470616680; 9780470929490
  • 格式:PDF

Mobile Marketing For Dummies targets marketing professionals and business people charged with expanding marketing efforts to mobile platforms.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Conventions Used in This Book(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第4頁)
    • Where to Go from Here(第5頁)
  • Part I: Getting Up to Speed on Mobile Marketing(第7頁)
    • Chapter 1: Unveiling the Possibilities of Mobile Marketing(第9頁)
    • Chapter 2: Mapping Out Your Mobile Marketing Strategy(第31頁)
    • Chapter 3: Complying with Industry Regulations and Best Practices(第57頁)
  • Part II: Executing Direct Mobile Marketing Campaigns(第77頁)
    • Chapter 4: Getting Ready for a Text Messaging Campaign(第79頁)
    • Chapter 5: Executing Common Text Messaging Campaigns(第105頁)
    • Chapter 6: Sending Multimedia Messages(第135頁)
    • Chapter 7: Mobile E-Mail Marketing(第149頁)
  • Part III: Mobile Media, Publishing, and Advertising(第179頁)
    • Chapter 8: Designing and Developing Mobile Internet Sites(第181頁)
    • Chapter 9: Developing Mobile Applications and Content(第203頁)
    • Chapter 10: Displaying Your Advertising on Mobile Devices(第221頁)
    • Chapter 11: Executing Voice-Enabled Mobile Campaigns(第247頁)
    • Chapter 12: Mobile Social Media Marketing(第263頁)
  • Part IV: Mobile Commerce and Analytics(第279頁)
    • Chapter 13: Engaging in Mobile Commerce(第281頁)
    • Chapter 14: Evaluating the ROI on Mobile Marketing(第301頁)
  • Part V: The Part of Tens(第323頁)
    • Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices(第325頁)
    • Chapter 16: Ten Mobile Marketing Resources(第329頁)
  • Glossary(第335頁)
  • Index(第347頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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