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  • Twitter Marketing for dummies
  • 點閱:21
  • 作者: by Kyle Lacy
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2011
  • 集叢名:--For dummies
  • ISBN:9780470930571 ; 9781118075715
  • 格式:PDF
  • 版次:2nd ed.

Twitter Marketing For Dummies, 2nd Edition features 50% new or updated content, including coverage of the new promoted Tweets, new Twitter Business Center, Twitter Lists.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Conventions Used in This Book(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: The Future of Twitter in Business(第7頁)
    • Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business(第9頁)
    • Chapter 2: Getting Started with Twitter(第19頁)
  • Part II: Building and Implementing Your Twitter Marketing Road Map(第39頁)
    • Chapter 3: Combining New and Old Media Marketing(第41頁)
    • Chapter 4: Planning Your Twitter Marketing Strategy(第59頁)
    • Chapter 5: Being Productive with Your Twitter Marketing Plan(第73頁)
    • Chapter 6: Measuring the Success of Your Marketing Plan(第91頁)
  • Part III: Devising Online Strategies for Twitter Marketing Domination(第121頁)
    • Chapter 7: Building Your Personal Twitter Tribe(第123頁)
    • Chapter 8: Leveraging Your Twitter Tribe(第139頁)
    • Chapter 9: Reaching Your Customers(第155頁)
    • Chapter 10: Creating Quality Content on Twitter(第175頁)
  • Part IV: Implementing Twitter Strategies for Offline Marketing Domination(第191頁)
    • Chapter 11: Promoting to Attract Sales Leads(第193頁)
    • Chapter 12: Improving Your Customer Service(第211頁)
    • Chapter 13: Relating to the Public(第229頁)
    • Chapter 14: Building Thought Leadership on Twitter(第247頁)
  • Part V: The Part of Tens(第261頁)
    • Chapter 15: Ten Do’s on Twitter(第263頁)
    • Chapter 16: Ten Don’ts on Twitter(第267頁)
    • Chapter 17: Ten Thought Leaders on Twitter(第273頁)
    • Chapter 18: Ten Tools for Twitter Productivity(第279頁)
  • Part VI: Appendixes(第285頁)
    • Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less(第287頁)
    • Appendix B: The Best Twitter Applications and Support Sites(第295頁)
  • Index(第301頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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