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  • Starting an Online Business for dummies
  • 點閱:12
  • 作者: by Greg Holden
  • 出版社:John Wiley & Sons
  • 出版年:c2013
  • 集叢名:--For dummies
  • ISBN:9781118607787; 9781118651940
  • 格式:PDF

Starting an Online Business For Dummies, 7th Edition, is a friendly reference for novice readers interested in gaining the skills to establish an online aspect to a brick-and-mortar business or to build an online business from the ground up. The seventh edition of Starting an Online Business For Dummies is a 25-35 percent update and reorganization reflecting the newest trends in online commerce. Greg Holden presents your online business as a three-sided triangle encompassing your business website, social networking and marketing, and expanding to new markets. The book is aligned to help you first get your website up and going and provides you with ideas on how to research in order to find areas that are hot. Then the book tells you how to market your website and provide great service to keep customers happy and coming back. The book then explains how to find new markets to expand into. Series Features: As with all books in the For Dummies series, readers can expect clear, plain-English explanations; step-by-step guidance; icons highlighting important information, and a sprinkling of humor that makes learning fun!

  • Introduction(第1頁)
    • You Can Do It!(第1頁)
    • Jump In, the Water’s Fine(第2頁)
    • Where This Book Is Coming From(第3頁)
    • How to Use This Book(第4頁)
    • What This Book Assumes about You(第4頁)
    • What’s Where in This Book(第5頁)
    • Conventions Used in This Book(第6頁)
    • Icons Used in This Book(第7頁)
    • Beyond the Book(第8頁)
    • We’re In It Together(第8頁)
  • Part I: Launching Your Online Business(第9頁)
    • Chapter 1: New Tools and Strategies for Your Online Business(第11頁)
    • Chapter 2: Opening Your Online Business(第31頁)
    • Chapter 3: Choosing and Equipping Your New E-Business(第57頁)
    • Chapter 4: Selecting Your E-Commerce Host and Design Tools(第79頁)
  • Part II: Creating a Business Website(第107頁)
    • Chapter 5: Organizing Your Business Presence and Attracting Customers(第109頁)
    • Chapter 6: Making Shopping Easy on Your E-Commerce Site(第147頁)
    • Chapter 7: Accepting Payments(第173頁)
    • Chapter 8: Communicating with Customers and Building Loyalty(第197頁)
    • Chapter 9: Sourcing Worldwide for Your Business(第219頁)
  • Part III: Social Networking and Marketing(第233頁)
    • Chapter 10: Advertising and Publicity: The Basics(第235頁)
    • Chapter 11: Search Engine Optimization(第257頁)
    • Chapter 12: Location, Location, Location Marketing(第283頁)
    • Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs(第299頁)
  • Part IV: Expanding Beyond Your Website(第313頁)
    • Chapter 14: Selling on Amazon.com and eBay(第315頁)
    • Chapter 15: Moving to Specialty Marketplaces(第347頁)
    • Chapter 16: Managing and Growing Your Online Business(第365頁)
  • Part V: Keeping Your Business Legal and Fiscally Responsible(第379頁)
    • Chapter 17: Keeping It All Legal(第381頁)
    • Chapter 18: Online Business Accounting Tools(第397頁)
  • Part VI: The Part of Tens(第413頁)
    • Chapter 19: Ten Ways to Reach Mobile Shoppers(第415頁)
    • Chapter 20: Ten Ways to Develop a Platform(第421頁)
  • Index(第427頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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