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  • Starting an Online Business all-in-one for dummies
  • 點閱:11
  • 作者: by Shannon Belew, Joel Elad
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2009
  • 集叢名:--For dummies
  • ISBN:9780470431962; 9780470483695
  • 格式:PDF

Starting an Online Business All-in-One Desk Reference For Dummies, 2nd Edition, combines 11 quick reference guides into one terrific value for online entrepreneurs. Moving through the basics to legal and accounting information, coverage spans Web site design, security, marketing, fundraising, Web stores, and concludes with advanced topics and niche e-commerce. Brand new coverage for the 2nd edition includes: Using social media sights for viral marketing campaign Leveraging localized search, mobile marketing, and online classified ads to gain market share close to home Finding new niche markets - including a new chapter on marketing and selling in Second Life.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • What You Need Not Read(第2頁)
    • Foolish Assumptions(第2頁)
    • How This Book Is Organized(第2頁)
    • Icons Used in This Book(第5頁)
  • Book I: Online Business Basics(第7頁)
    • Chapter 1: Starting from Scratch(第9頁)
    • Chapter 2: Turning Internet Dreams into Reality(第17頁)
    • Chapter 3: Getting Real: Creating a Usable Business Plan(第29頁)
    • Chapter 4: Finding Money to Fund Your Online Start-Up(第37頁)
    • Chapter 5: Creating Policies to Protect Your Web Site(第55頁)
    • Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency(第63頁)
  • Book II: Legal and Accounting(第77頁)
    • Chapter 1: Minding the Law(第79頁)
    • Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations(第87頁)
    • Chapter 3: The Trademark-and-Copyright Two-Step(第95頁)
    • Chapter 4: Accounting for Taxes (And Then Some)(第103頁)
  • Book III: Web Site Design(第127頁)
    • Chapter 1: What’s in a (Domain) Name?(第129頁)
    • Chapter 2: Designing Customer-Friendly Sites(第141頁)
    • Chapter 3: Building a Site without Spending a Fortune(第155頁)
    • Chapter 4: Finding the Host with the Most(第177頁)
    • Chapter 5: Writing Content that Search Engines Want to See(第185頁)
    • Chapter 6: Lights, Camera, Action! Taking Your Site Live(第195頁)
  • Book IV: Online and Operating(第203頁)
    • Chapter 1: Determining Your Revenue Model(第205頁)
    • Chapter 2: Making Money with Affiliate Programs(第231頁)
    • Chapter 3: Turning Information into Profit, from e-Books to Webinars(第243頁)
    • Chapter 4: Paying Up with the Right Payment Options(第255頁)
    • Chapter 5: Putting the ( Shopping) Cart before the Horse(第265頁)
    • Chapter 6: Taking Inventory(第275頁)
    • Chapter 7: Fulfilling Expectations and Orders(第283頁)
  • Book V: Internet Security(第303頁)
    • Chapter 1: Understanding Security and Your Risks(第305頁)
    • Chapter 2: Developing a Security Plan(第315頁)
    • Chapter 3: Attacked! What to Expect from the Net-Thief(第327頁)
    • Chapter 4: Securing Your Site and Your Business(第339頁)
    • Chapter 5 : Overcoming Security Concerns in the Wireless World(第347頁)
  • Book VI: Boosting Sales(第353頁)
    • Chapter 1: Driving Traffic, Driving Sales(第355頁)
    • Chapter 2: Special-Edition Public Relations for the Web(第361頁)
    • Chapter 3: Web Marketing at Work(第373頁)
    • Chapter 4: Converting Browsers to Buyers(第393頁)
    • Chapter 5: Analyzing and Monitoring Your Customers(第413頁)
    • Chapter 6: Mastering Search Engines, Optimization, and Rankings(第435頁)
  • Book VII: Retail to E-Tail(第457頁)
    • Chapter 1: Knowing When to Put Your Store Online(第459頁)
    • Chapter 2: Understanding the Differences between Real and Virtual Customers(第471頁)
    • Chapter 3: Window Dressing for the Online Display(第481頁)
    • Chapter 4: Making In-Store Customers Loyal Online Shoppers(第489頁)
    • Chapter 5: Staying Local, Getting Mobile with M-Commerce(第497頁)
    • Chapter 6: Troubleshooting the Transition to E-Tail(第509頁)
  • Book VIII: Storefront Selling(第519頁)
    • Chapter 1: Instant E-Commerce with Storefronts(第521頁)
    • Chapter 2: Mastering the Amazon(第529頁)
    • Chapter 3: Let’s Hear It for Yahoo!(第541頁)
    • Chapter 4: Making eBay THE Way(第557頁)
    • Chapter 5: New Storefronts, New Opportunities(第575頁)
  • Book IX: Fundraising Sites(第591頁)
    • Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online(第593頁)
    • Chapter 2: Adding Online Moneymakers to an Existing Site(第599頁)
    • Chapter 3: Getting the Donor Base to Come to You(第615頁)
    • Chapter 4: More Online Marketing Strategies for Nonprofits(第625頁)
    • Chapter 5: Legal Considerations for Nonprofit Organizations(第635頁)
  • Book X: Niche E-Commerce(第643頁)
    • Chapter 1: Discovering Niche Markets(第645頁)
    • Chapter 2: Discovering Niche Trends That Pay: Children and Boomers(第651頁)
    • Chapter 3: Blogging for Profit(第665頁)
    • Chapter 4: Socializing (And Profiting) in Second Life(第677頁)
  • Book XI: E-Commerce Advanced(第693頁)
    • Chapter 1: Overhauling the Business(第695頁)
    • Chapter 2: Redesigning to Win New Customers(第703頁)
    • Chapter 3: Expanding Products to Increase Stagnant Sales(第719頁)
    • Chapter 4: Bringing Former Customers (Back) Home(第729頁)
    • Chapter 5: Revisiting Marketing Strategies(第739頁)
    • Chapter 6: Hiring Experts to Get Business Rolling Again(第755頁)
    • Chapter 7: Transitioning a Small Site into Big Business(第767頁)
  • Index(第781頁)
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