• Social Media Commerce for dummies
  • 點閱:21
  • 作者: by Marsha Collier
  • 出版社:John Wiley & Sons
  • 出版年:c2013
  • 集叢名:--For dummies
  • ISBN:9781118297933 ; 9781118531952
  • 格式:PDF
  • 版次:1st ed.

Social Media Commerce For Dummies will help brands understand why social media is important to their bottom line and how to adapt their online presence to include social commerce. Topics covered will include: Using social media to provide better customer service Knowing where you have the best opportunity to reach your customers Collecting payments online Social sites to integrate with Tracking results and building your customer base.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • How to Read This Book(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第5頁)
  • Part I: Prepping for Social Media Commerce(第7頁)
    • Chapter 1: Social Media Commerce and Your Bottom Line(第9頁)
    • Chapter 2: Competing in the Social Media Realm(第25頁)
    • Chapter 3: Creating a Social Media Policy(第47頁)
  • Part II: Adapting Your Web Presence(第53頁)
    • Chapter 4: Passive Engagement: Creating a Social Persona through Your Website(第55頁)
    • Chapter 5: Active Engagement: Connecting Directly with Your Customers(第75頁)
    • Chapter 6: Claiming Your Space on Review Sites(第89頁)
    • Chapter 7: Knowing Where to Share Your Content(第101頁)
  • Part III: Casting for and Catching Customers(第117頁)
    • Chapter 8: Finding Your Customer on the Social Web(第119頁)
    • Chapter 9: Seizing the Social Media Conversation(第143頁)
    • Chapter 10: Cashing In: Doing Real Business Online(第163頁)
    • Chapter 11: Building Revenue through Links and Deals(第177頁)
    • Chapter 12: Making a Direct Hit with Mobile(第193頁)
  • Part IV: Supporting Your Social Media Commerce Efforts(第203頁)
    • Chapter 13: Handling Customer Service without Picking Up the Phone (Well, Almost)(第205頁)
    • Chapter 14: Monitoring Your Online Reputation(第219頁)
    • Chapter 15: Marketing in a Social Way: New Media Advertising(第235頁)
    • Chapter 16: Improving Productivity with Apps and Widgets(第251頁)
  • Part V: The Part of Tens(第259頁)
    • Chapter 17: Ten Ways to Build an Online Presence Now(第261頁)
    • Chapter 18: Ten Ways to Get Social Media Feedback(第273頁)
  • Glossary(第283頁)
  • Index(第293頁)
紙本書 NT$ 864
NT$ 605

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