• Professional Blogging for dummies
  • 點閱:18
  • 作者: by Susan J. Getgood
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2010
  • 集叢名:--For dummies
  • ISBN:9780470601792 ; 9780470901489
  • 格式:PDF

Professional Blogging For Dummies is a practical how-to guide for individuals and small business owners who want to use blogs to enhance their reputation, promote their business or build a blog-based business. Practical guidance will be interspersed with interviews with topic experts and bloggers who have built successful businesses, including Elise Bauer, analytics guru and author of Simply Recipes; Matt Kepnes, successful travel blogger widely known as Nomadic Matt; Liz Gumbinner, co-founder and editor-in-chief of shopping guide Cool Mom Picks. Topics covered include: Finding your niche Legal considerations Developing an editorial calendar Advertising and other monetization options Establishing your disclosure and privacy policies Promoting your blog Dealing responsibly with review requests Monitoring and measuring your success Keeping your blog fresh.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Conventions Used in This Book(第2頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: Getting Started with the Business of Blogging(第7頁)
    • Chapter 1: Examining Blogging at the Professional Level(第9頁)
    • Chapter 2: Finding Your Niche in the Blogosphere(第33頁)
    • Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices(第55頁)
  • Part II: Making Money with Your Blog(第79頁)
    • Chapter 4: Monetizing Your Blog Strategy(第81頁)
    • Chapter 5: Selling Products or Services on Your Blog(第97頁)
    • Chapter 6: Making Money from Advertising(第117頁)
    • Chapter 7: Getting Paid for Your Words(第151頁)
  • Part III: Building Your Blog, Step by Step(第169頁)
    • Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting(第171頁)
    • Chapter 9: Designing Your Blog(第189頁)
    • Chapter 10: Developing Your Blog Content(第211頁)
  • Part IV: Maximizing Your Blog’s Success(第237頁)
    • Chapter 11: Getting the Word Out about Your Blog(第239頁)
    • Chapter 12: Responding When Companies Come Calling(第267頁)
    • Chapter 13: Monitoring and Measuring: Why They Matter(第283頁)
    • Chapter 14: Keeping Your Blog Fresh(第303頁)
  • Part V: The Part of Tens(第317頁)
    • Chapter 15: Ten Common Mistakes and How to Avoid Them(第319頁)
    • Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading(第327頁)
    • Chapter 17: Ten Tips for Jump-Starting Your Creativity(第335頁)
  • Index(第343頁)
紙本書 NT$ 800
NT$ 560

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