Corporate Blogging For Dummies will illustrate for readers the benefits of corporate blogging, including thought leadership and recognition, improving communication internally and externally, or acquiring inbound marketing leads through search engine optimization. Readers will develop a corporate blogging strategy, including search engine optimization strategies, choosing a platform, establishing a process for updating the blog, and best practices from other corporate bloggers. The book will also cover: Preparation for corporate blogging, including evaluating infrastructure, platform and analytics. Execution of the strategy, including design, content creation, and conversion process. Promotion of the strategy, including social media integration, email integration, etc. Measurement of the strategy, including an explanation of analytics, custom reporting, goal setting, and return on investment measurement. Best practices and understanding the tricks of the trade, what works, and what traps to avoid. Legalities such as protecting yourself, your company and your employees with employee guidelines, creative commons licenses, disclaimers, terms of service, comment policies, privacy statements, protecting yourself (operating under corporation), public versus private companies, libel and defamation, resources and current lawsuits. Supporting data, screenshots of corporate blogging platforms, search engine tools, analytics and examples of successful blogging programs will be utilized throughout the book.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • What You Don’t Have to Read(第2頁)
    • Foolish Assumptions(第2頁)
    • How the Book is Organized(第3頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: Getting Started with Corporate Blogging(第7頁)
    • Chapter 1: Corporate Blogging from Soup to Nuts(第9頁)
    • Chapter 2: Laying the Foundation for Blogging(第31頁)
    • Chapter 3: Deciding On Your Blogging Goals(第49頁)
  • Part II: Mapping Out and Implementing Your Corporate Blog(第71頁)
    • Chapter 4: Using a Domain That Matters for Your Corporate Blog(第73頁)
    • Chapter 5: Choosing a Blogging Platform(第91頁)
    • Chapter 6: Regarding Time, Resources, and Content(第123頁)
    • Chapter 7: Working with Your Blogging Team(第141頁)
  • Part III: Engaging Your Search Engine Optimization Strategy(第163頁)
    • Chapter 8: Making the Most of Search Engines(第165頁)
    • Chapter 9: Writing Content That Drives Search Engine Traffic(第197頁)
  • Part IV: Expanding Blog Posts and Promoting Content(第225頁)
    • Chapter 10: How to Blog without Writing(第227頁)
    • Chapter 11: Marketing and Promoting Your Blog(第251頁)
  • Part V: Measuring Success(第277頁)
    • Chapter 12: Imagining Your Blog as a Sales Funnel(第279頁)
    • Chapter 13: Directing Your Readers through Calls-to-Action(第297頁)
    • Chapter 14: Leading Your Readers through Landing Pages(第319頁)
    • Chapter 15: Measuring Success with Analytics(第337頁)
  • Part VI: The Part of Tens(第365頁)
    • Chapter 16: Ten Ways to Promote Your Blog(第367頁)
    • Chapter 17: Ten Ways to Grow Your Audience(第377頁)
    • Chapter 18: Ten Ways to Reignite Old Content(第389頁)
  • Index(第397頁)
紙本書 NT$ 800
NT$ 560

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