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  • Building Your Business with Google for dummies
  • 點閱:13
  • 作者: by Brad Hill
  • 出版社:Wiley Publishing, Inc.
  • 出版年:c2004
  • 集叢名:--For dummies
  • ISBN:9780764571435; 9780764577383
  • 格式:PDF

Includes extensive coverage of Google's two most well-known business tools: AdWords and AdSense with an entire part devoted to creating and maintaining a Google AdWords campaign for yourself or someone else. Information on generating revenue for yourself with AdSense. Details on how to promote your products through Google's shopping portal Froogle.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Conventions Used in This Book(第3頁)
    • What You’re Not to Read(第4頁)
    • Foolish Assumptions(第4頁)
    • How This Book Is Organized(第5頁)
    • Icons Used in This Book(第8頁)
    • Where to Go from Here(第9頁)
  • Part I: Meeting the Other Side of Google(第11頁)
    • Chapter 1: Meeting the Business Side of Google(第13頁)
    • Chapter 2: Getting into Google(第21頁)
    • Chapter 3: Building Your PageRank Through Networking(第37頁)
    • Chapter 4: Optimizing a Site for Google(第55頁)
    • Chapter 5: Putting Google Search on Your Site(第83頁)
  • Part II: Creating and Managing an AdWords Campaign(第101頁)
    • Chapter 6: Introducing Search Advertising and Google AdWords(第103頁)
    • Chapter 7: Designing Your AdWords Campaign and Starting an Account(第117頁)
    • Chapter 8: Understanding AdWords Statistics and Reports(第145頁)
    • Chapter 9: Creating Effective Ad Groups(第159頁)
    • Chapter 10: Managing Ongoing Campaigns(第183頁)
  • Part III: Creating Site Revenue with AdSense(第193頁)
    • Chapter 11: Introducing the Google AdSense Program(第195頁)
    • Chapter 12: Starting an AdSense Account and Publishing Ads(第209頁)
    • Chapter 13: Enhancing Your AdSense Revenue(第229頁)
  • Part IV: Google Business for the Larger Company(第255頁)
    • Chapter 14: Getting into Froogle and Google Catalogs(第257頁)
    • Chapter 15: Premium Services(第271頁)
  • Part V: The Part of Tens(第281頁)
    • Chapter 16: Ten Site Optimization Resources(第283頁)
    • Chapter 17: Ten SEM and SEO Tips from the Pros(第301頁)
  • Glossary(第325頁)
  • Index(第337頁)
紙本書 NT$ 864
單本電子書
NT$ 605

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