• Social Media Optimization for dummies
  • 點閱:14
  • 作者: by Ric Shreves, Michelle Krasniak
  • 出版社:John Wiley & Sons
  • 出版年:c2015
  • 集叢名:--For dummies
  • ISBN:9781119016090; 9781119016137;
  • 格式:PDF

As it turns out, social media is good for a lot more than discovering funny cat videos and telling people what you had for breakfast. Today we see that social media is also incredibly effective at driving traffic to your website, raising awareness of your brand, and promoting your products. Increasingly, digital marketing practitioners are coming to embrace social media as an important element of their online marketing strategy; this book targets that shift in the application of social media and gives you the information youll need to capitalize on it. Inside youll find: Understanding the Role of Social Media Optimization The Push and Pull of SMO Integrating Social Media Into Your Website Exploring Practical Applications of SMO Building Your Social Media Presence and much more! Through humor, concision and authoritative information, youll come away with a wealth of practical knowledge to help you understand the dynamics of marketing in the digital age, make the most of your social media presence, and point your business toward success.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • Part I Getting Started with Social Media Optimization(第5頁)
    • Chapter 1 Building the Foundations of Social Media Optimization(第7頁)
    • Chapter 2 SMO Is the New SEO(第17頁)
    • Chapter 3 Starting Your SMO Journey(第31頁)
  • Part II The Push and Pull of SMO(第51頁)
    • Chapter 4 Driving Traffic to Your Website(第53頁)
    • Chapter 5 Widening Your Reach(第69頁)
    • Chapter 6 Raising Awareness of Your Social Media Presence(第83頁)
  • Part III Leveraging Social Media with Your Website(第93頁)
    • Chapter 7 Integrating Social Media Tools(第95頁)
    • Chapter 8 Inspiring User Engagement(第109頁)
    • Chapter 9 Implementing Social Media Standards and Protocols(第119頁)
  • Part IV Mastering Practical SMO(第131頁)
    • Chapter 10 Promoting Your Content(第133頁)
    • Chapter 11 Using SMO to Sell Products or Services(第157頁)
    • Chapter 12 Enriching Events with Social Media(第169頁)
    • Chapter 13 Building Your Brand and Establishing Expertise(第187頁)
    • Chapter 14 Managing Reputation(第203頁)
    • Chapter 15 Creating a Crisis Management Resource(第223頁)
  • Part V Building Your Social Media Presence(第237頁)
    • Chapter 16 Integrating SMO into Your Workflow(第239頁)
    • Chapter 17 Finding Your Followers(第263頁)
    • Chapter 18 Tapping Into the Vox Populi(第285頁)
    • Chapter 19 Tracking Progress and Measuring Success(第297頁)
  • Part VI The Part of Tens(第315頁)
    • Chapter 20 Ten Rules of Social Media Optimization(第317頁)
    • Chapter 21 Ten Tools for Managing Your Social Media Presence(第323頁)
  • Index(第329頁)
紙本書 NT$ 864
NT$ 605

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