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  • Social Media Marketing all-in-one for dummies
  • 點閱:14
  • 作者: by Jan Zimmerman, Deborah Ng
  • 出版社:John Wiley & Sons
  • 出版年:c2015
  • 集叢名:--For dummies
  • ISBN:9781118951354 ; 9781118951378
  • 格式:PDF

Social Media Marketing All-in-One For Dummies, 3rd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to devise a social media strategy that they can maintain, use the latest tactics for reaching customers, engage with their communities on all platforms, and utilize data to make adjustments to future campaigns and activities. The 3rdedition of this book will include coverage on: Facebook Twitter LinkedIn YouTube Blogging Analytics tools.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • What You Don’t Have to Read(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第3頁)
    • Icons Used in This Book(第6頁)
    • Where to Go from Here(第6頁)
  • Book I The Social Media Mix(第7頁)
    • Chapter 1 Making the Business Case for Social Media(第9頁)
    • Chapter 2 Tallying the Bottom Line(第35頁)
    • Chapter 3 Plotting Your Social Media Marketing Strategy(第55頁)
    • Chapter 4 Managing Your Cybersocial Campaign(第81頁)
  • Book II Cypersocial Tools(第103頁)
    • Chapter 1 Discovering Helpful Tech Tools(第105頁)
    • Chapter 2 Leveraging Search Engine Optimization (SEO) for Social Media(第137頁)
    • Chapter 3 Using Social Bookmarks, News, and Share Buttons(第201頁)
  • Book III Content Marketing(第227頁)
    • Chapter 1 Growing Your Brand with Content(第229頁)
    • Chapter 2 Exploring Content Marketing Platforms(第237頁)
    • Chapter 3 Developing a Content Marketing Strategy(第259頁)
    • Chapter 4 Getting Your Content to the Masses(第271頁)
  • Book IV Twitter(第279頁)
    • Chapter 1 Using Twitter as a Marketing Tool(第281頁)
    • Chapter 2 Using Twitter as a Networking Tool(第293頁)
    • Chapter 3 Finding the Right Twitter Tools(第307頁)
    • Chapter 4 Supplementing Online Marketing Tools with Twitter(第315頁)
    • Chapter 5 Hosting Twitter Chats(第323頁)
  • Book V Facebook and Instagram(第333頁)
    • Chapter 1 Using Facebook as a Marketing Tool(第335頁)
    • Chapter 2 Creating and Sharing Content on Facebook(第351頁)
    • Chapter 3 Gaining Insights about Your Facebook Community(第365頁)
    • Chapter 4 Advertising on Facebook(第369頁)
    • Chapter 5 Getting Started with Instagram(第377頁)
  • Book VI LinkedIn(第387頁)
    • Chapter 1 Promoting Yourself With LinkedIn(第389頁)
    • Chapter 2 Promoting Your Business with LinkedIn(第405頁)
    • Chapter 3 Starting a LinkedIn Group(第413頁)
    • Chapter 4 Using LinkedIn as a Content Platform(第427頁)
  • Book VII Pinterest(第433頁)
    • Chapter 1 Pinning Down Pinterest(第435頁)
    • Chapter 2 Marketing with Pinterest(第461頁)
    • Chapter 3 Driving Sales with Pinterest(第475頁)
  • Book VIII Other Social Media Marketing Sites(第481頁)
    • Chapter 1 Weighing the Business Benefits of Minor Social Sites(第483頁)
    • Chapter 2 Leaping into Google+(第495頁)
    • Chapter 3 Maximizing Stratified Social Communities(第537頁)
    • Chapter 4 Profiting from Mid‑Size Social Media Channels(第583頁)
    • Chapter 5 Making Social Media Mobile(第597頁)
    • Chapter 6 Chapter 6: Multiplying Your Impact(第619頁)
  • Book IX Measuring Results; Building Success(第663頁)
    • Chapter 1 Delving into Data(第665頁)
    • Chapter 2 Analyzing Content‑Sharing Metrics(第683頁)
    • Chapter 3 Analyzing Twitter Metrics(第703頁)
    • Chapter 4 Analyzing Facebook Metrics(第713頁)
    • Chapter 5 Measuring Other Social Media Networks(第723頁)
    • Chapter 6 Comparing Metrics from Different Marketing Techniques(第737頁)
    • Chapter 7 Making Decisions by the Numbers(第759頁)
  • Index(第773頁)
紙本書 NT$ 960
單本電子書
NT$ 672

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