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  • Webinars for dummies
  • 點閱:13
  • 作者: by Sharat Sharan, John Carucci
  • 出版社:John Wiley & Sons
  • 出版年:c2014
  • 集叢名:--For dummies
  • ISBN:9781118885727; 9781118885673;
  • 格式:PDF

Webinars For Dummies shares the steps necessary to plan and produce a successful webinar. Packed with the expertise of a company that produces over 20,000 webinars a year, this book offers large and small organizations the steps to create their own webcast. The book covers:Part I - An Intro to Webinars: the basics of what a webinar is, how it works, and how it can be used with instructions on determining your need, budget, and available toolsPart II - Planning Ahead: guidance through the steps of selecting a topic, creating a script, producing graphics and slides, and marketing your webinarPart III - ACTION!: explanations on creating the webinar, with advice on handling both a live and pre-recorded webcast. Also includes advice on troubleshooting on the fly, handling viewer questions, and archiving.Part IV - On to the Next One: how to archive a webinar for future viewers and incorporating webinars into a marketing plan.Part V - The Part of Tens: lists of tips for effective webinar production and marketing, including ten case studies of successful webinars and ten ways to ready yourself for a live webinar.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organized(第4頁)
    • Icons Used in This Book(第6頁)
    • Beyond the Book(第6頁)
    • Where to Go from Here(第7頁)
  • Part I: Getting Started with Webinars(第9頁)
    • Chapter 1: Webinars with Maximum Impact(第11頁)
    • Chapter 2: Planning Your Webinar(第31頁)
    • Chapter 3: Putting Together a Webinar Team(第47頁)
  • Part II: Preparing an Effective Webinar(第59頁)
    • Chapter 4: Choosing a Platform(第61頁)
    • Chapter 5: Planning Your Material(第73頁)
    • Chapter 6: Making Your Point with PowerPoint(第89頁)
    • Chapter 7: Establishing a Location(第109頁)
    • Chapter 8: Practice, Practice, Practice(第121頁)
    • Chapter 9: Getting the Word Out(第133頁)
  • Part III: The Day of the Show(第157頁)
    • Chapter 10: Being the Presenter(第159頁)
    • Chapter 11: Engaging with the Audience(第167頁)
    • Chapter 12: Lights, Camera, Action(第177頁)
  • Part IV: Beyond the Webinar(第193頁)
    • Chapter 13: Continuing the Conversation(第195頁)
    • Chapter 14: Evaluating Your Webinar(第205頁)
    • Chapter 15: Preparing for Your Next Webinar(第217頁)
  • Part V: The Part of Tens(第227頁)
    • Chapter 16: Ten Tips for Successful Webinars(第229頁)
    • Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them(第237頁)
  • Index(第247頁)
紙本書 NT$ 800
單本電子書
NT$ 560

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