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  • Starting an Online Business all-in-one for dummies
  • 點閱:12
  • 作者: by Shannon Belew, Joel Elad
  • 出版社:John Wiley & Sons
  • 出版年:c2014
  • 集叢名:--For dummies
  • ISBN:9781118926703; 9781118926666
  • 格式:PDF

Starting an Online Business All-in-One Desk Reference For Dummies, 4th Edition, combines 11 quick reference guides into one terrific value for online entrepreneurs. Moving through the basics to legal and accounting information, coverage spans Web site design, security, marketing, fundraising, Web stores, and concludes with advanced topics and niche e-commerce. The book includes the following minibooks: (1) Online Business Basics, (2) Legal and Accounting, (3) Web Site Design, (4) Online and Operating (5) Internet Security, (6) Boosting Sales, (7) Retail to E-Tail, (8) Storefront Selling, (9) Fundraising Sites, (10) Niche E-Commerce, and (11) E-Commerce Advanced.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第4頁)
  • Book I: Online Business Basics(第5頁)
    • Chapter 1: Starting from Scratch(第7頁)
    • Chapter 2: Turning Internet Dreams into Reality(第15頁)
    • Chapter 3: Getting Real: Creating a Usable Business Plan(第27頁)
    • Chapter 4: Finding Money to Fund Your Online Start-Up(第35頁)
    • Chapter 5: Creating Policies to Protect Your Website and Your Customers(第51頁)
    • Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency(第59頁)
  • Book II: Legal and Accounting(第73頁)
    • Chapter 1: Minding the Law(第75頁)
    • Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations(第83頁)
    • Chapter 3: The Trademark-and-Copyright Two-Step(第91頁)
    • Chapter 4: Accounting for Taxes (and Then Some)(第99頁)
  • Book III: Website Design(第121頁)
    • Chapter 1: What’s in a (Domain) Name?(第123頁)
    • Chapter 2: Designing Customer-Friendly Sites(第135頁)
    • Chapter 3: Building a Site without Spending a Fortune(第151頁)
    • Chapter 4: Finding the Host with the Most(第173頁)
    • Chapter 5: Writing Content that Search Engines Want to See(第181頁)
    • Chapter 6: Lights, Camera, Action! Taking Your Site Live .(第193頁)
  • Book IV: Online and Operating(第201頁)
    • Chapter 1: Determining Your Revenue Model(第203頁)
    • Chapter 2: Making Money with Affiliate Programs(第225頁)
    • Chapter 3: Turning Information into Profit, from E-Books to Webinars(第237頁)
    • Chapter 4: Paying with the Right Payment Options(第249頁)
    • Chapter 5: Putting the (Shopping) Cart before the Horse(第259頁)
    • Chapter 6: Taking Inventory(第273頁)
    • Chapter 7: Fulfilling Expectations and Orders(第281頁)
  • Book V: Internet Security(第301頁)
    • Chapter 1: Understanding Security and Your Risks(第303頁)
    • Chapter 2: Developing a Security Plan(第313頁)
    • Chapter 3: Attacked! What to Expect from the Net-Thief(第325頁)
    • Chapter 4: Securing Your Site and Your Business(第337頁)
    • Chapter 5: Overcoming Security Concerns in the Wireless World(第345頁)
  • Book VI: Boosting Sales(第353頁)
    • Chapter 1: Driving Traffic, Driving Sales(第355頁)
    • Chapter 2: Special-Edition Public Relations for the Web(第363頁)
    • Chapter 3: Web Marketing at Work(第377頁)
    • Chapter 4: Converting Browsers to Buyers(第403頁)
    • Chapter 5: Analyzing and Monitoring Your Customers(第425頁)
    • Chapter 6: Mastering Search Engines, Optimization, and Rankings(第449頁)
  • Book VII: Retail to E-Tail(第471頁)
    • Chapter 1: Knowing When to Put Your Store Online(第473頁)
    • Chapter 2: Understanding the Differences between In-Store and Online Customers(第489頁)
    • Chapter 3: Window Dressing for the Online Display(第499頁)
    • Chapter 4: Making In-Store Customers Loyal Online Shoppers(第507頁)
    • Chapter 5: Expanding Close to Home with Localization and Mobile Marketing(第515頁)
    • Chapter 6: Troubleshooting the Transition to Online Retail(第527頁)
  • Book VIII: Storefront Selling(第539頁)
    • Chapter 1: Instant E-Commerce with Storefronts(第541頁)
    • Chapter 2: Mastering the Amazon(第551頁)
    • Chapter 3: Let’s Hear It for Yahoo!(第563頁)
    • Chapter 4: Making eBay THE Way(第581頁)
    • Chapter 5: New Storefronts, New Opportunities(第599頁)
  • Book IX: Fundraising Sites(第615頁)
    • Chapter 1: Raining Donations: Online Giving Is Big for Not-for-Profits(第617頁)
    • Chapter 2: Adding Online Moneymakers to an Existing Site(第625頁)
    • Chapter 3: Getting the Donor Base to Come to You(第641頁)
    • Chapter 4: More Online Marketing Strategies for Nonprofits(第651頁)
    • Chapter 5: Legal Considerations for Nonprofit Organizations(第661頁)
  • Book X: Niche E-Commerce(第669頁)
    • Chapter 1: Discovering Niche Markets(第671頁)
    • Chapter 2: Identifying Niche Markets That Keep Paying(第677頁)
    • Chapter 3: Blogging for Profit(第697頁)
    • Chapter 4: Learning to Spot and Capitalize on Social E-Commerce Trends(第713頁)
  • Book XI: E-Commerce Advanced(第727頁)
    • Chapter 1: Overhauling Your Business(第729頁)
    • Chapter 2: Redesigning to Win New Customers(第739頁)
    • Chapter 3: Expanding Products to Increase Stagnant Sales(第755頁)
    • Chapter 4: Nurturing (and Bringing Back) Customers(第765頁)
    • Chapter 5: Revisiting Marketing Strategies(第777頁)
    • Chapter 6: Hiring Experts to Get Business Rolling Again(第795頁)
    • Chapter 7: Transitioning a Small Site into Big Business(第807頁)
  • Index(第821頁)
紙本書 NT$ 1120
單本電子書
NT$ 784

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