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  • Search Engine Optimization all-in-one for dummies
  • 點閱:16
  • 作者: by Bruce Clay
  • 出版社:John Wiley & Sons
  • 出版年:c2015
  • 集叢名:--For dummies
  • ISBN:9781118921753 ; 9781118921777
  • 格式:PDF

Bruce Clay, whose search engine consultancy predates Google, shares with you all you need to know about SEO in this comprehensive yet plain-English treatment. Search Engine Optimization All-in-One For Dummies contains separate ten books covering the following: How Search Engines Work Keyword Strategy Competitive Positioning SEO Web Design Creating Content Linking Optimizing the Foundations Analyzing Results International SEO Search Marketing.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第3頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第4頁)
  • Book I How Search Engines Work(第5頁)
    • Chapter 1 Putting Search Engines in Context(第7頁)
    • Chapter 2 Meeting the Search Engines(第23頁)
    • Chapter 3 Recognizing and Reading Search Results(第37頁)
    • Chapter 4 Getting Your Site to Appear in the Right Results(第51頁)
    • Chapter 5 Knowing What Drives Search Results(第73頁)
    • Chapter 6 Spam Issues: When Search Engines Get Fooled(第83頁)
  • Book II Keyword Strategy(第97頁)
    • Chapter 1 Employing Keyword Research Techniques and Tools(第99頁)
    • Chapter 2 Selecting Keywords(第109頁)
    • Chapter 3 Exploiting Pay Per Click Lessons Learned(第121頁)
    • Chapter 4 Assigning Keywords to Pages(第129頁)
    • Chapter 5 Adding and Maintaining Keywords(第139頁)
  • Book III Competitive Positioning(第149頁)
    • Chapter 1 Identifying Your Competitors(第151頁)
    • Chapter 2 Competitive Research Techniques and Tools(第161頁)
    • Chapter 3 Applying Collected Data(第181頁)
  • Book IV SEO Web Design(第195頁)
    • Chapter 1 The Basics of SEO Web Design(第197頁)
    • Chapter 2 Building an SEO‐Friendly Site(第217頁)
    • Chapter 3 Building a Mobile‐Friendly Site(第241頁)
    • Chapter 4 Making Your Page Search Engine Compatible(第275頁)
    • Chapter 5 Perfecting Navigation and Linking Techniques(第305頁)
  • Book V Creating Content(第319頁)
    • Chapter 1 Selecting a Style for Your Audience(第321頁)
    • Chapter 2 Establishing Content Depth and Page Length(第337頁)
    • Chapter 3 Adding Keyword‐Specific Content(第361頁)
    • Chapter 4 Adapting Your Content for Local Search(第377頁)
    • Chapter 5 Dealing with Duplicate Content(第387頁)
    • Chapter 6 Crediting Your Content(第405頁)
    • Chapter 7 Using SEO to Build Your Brand(第417頁)
  • Book VI Linking(第435頁)
    • Chapter 1 Employing Linking Strategies(第437頁)
    • Chapter 2 Structuring Internal Links(第453頁)
    • Chapter 3 Obtaining Links(第469頁)
    • Chapter 4 Vetting Inbound Links(第491頁)
    • Chapter 5 Connecting with Social Networks(第507頁)
  • Book VII Optimizing the Foundations(第523頁)
    • Chapter 1 Server Issues: Why Your Server Matters(第525頁)
    • Chapter 2 Domain Names: What Your URL Says about You(第549頁)
    • Chapter 3 Using Redirects for SEO(第567頁)
    • Chapter 4 Implementing 301 Redirects(第575頁)
    • Chapter 5 Watching Your Backend: Content Management System Troubles(第591頁)
    • Chapter 6 Solving SEO Roadblocks(第609頁)
  • Book VIII Analyzing Results(第619頁)
    • Chapter 1 Employing Site Analytics(第621頁)
    • Chapter 2 Tracking Behavior with Web Analytics(第641頁)
    • Chapter 3 Mastering SEO Tools and Reports(第655頁)
  • Book IX International SEO(第675頁)
    • Chapter 1 Discovering International Search Engines(第677頁)
    • Chapter 2 Tailoring Your Marketing Message for Asia(第691頁)
    • Chapter 3 Staking a Claim in Europe(第703頁)
    • Chapter 4 Getting Started in Latin America(第715頁)
  • Appendix: The Value of Training(第721頁)
  • Index(第739頁)
紙本書 NT$ 1280
單本電子書
NT$ 896

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