本書有DRM加密保護,需使用HyRead閱讀軟體開啟
  • Facebook Marketing for dummies
  • 點閱:15
  • 作者: by John Haydon
  • 出版社:John Wiley & Sons
  • 出版年:c2015
  • 集叢名:--For dummies
  • ISBN:9781118951323; 9781118951347
  • 格式:PDF

Facebook Marketing For Dummies, 5th Edition will continue to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to plan or refine a Facebook marketing campaign. It will be fully updated to cover the latest tools and techniques that Facebook implements to help marketers reach the Facebook audience. Topics covered include: Creating and administering your Page Timeline Understanding the psychology of the Facebook user Building your fan base Using tools such as events, contests and polls to promote your Page Increasing brand awareness Integrating your Facebook marketing campaign with your other marketing campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • Beyond the Book(第3頁)
    • Where to Go from Here(第3頁)
  • Part I: Getting Started with Facebook Marketing(第5頁)
    • Chapter 1: Marketing in the Age of Facebook(第7頁)
    • Chapter 2: Researching and Understanding Your Target Audience(第17頁)
    • Chapter 3: Developing a Facebook Marketing Plan(第29頁)
  • Part II: Building Your Facebook Presence(第49頁)
    • Chapter 4: Getting Started with a Facebook Page(第51頁)
    • Chapter 5: Configuring the Best Admin Settings for Your Facebook Page(第75頁)
    • Chapter 6: Enhancing Your Facebook Page with Applications(第87頁)
  • Part III: Engaging with Your Customers and Prospects on Facebook(第103頁)
    • Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing(第105頁)
    • Chapter 8: Growing Your Facebook Page’s Fan Base(第117頁)
    • Chapter 9: Engaging Your Facebook Fans(第139頁)
    • Chapter 10: Improving Your Marketing Strategy with Facebook Insights(第157頁)
  • Part IV: Marketing beyond the Facebook Page(第179頁)
    • Chapter 11: Using Facebook Advertising to Promote Your Business(第181頁)
    • Chapter 12: Using Facebook Offers to Sell Products and Services(第217頁)
    • Chapter 13: Using Facebook Groups and Events for Your Business(第225頁)
    • Chapter 14: Integrating Facebook into Your Other Marketing Channels(第245頁)
    • Chapter 15: Integrating Facebook Features into Your Website with Social Plugins(第261頁)
  • Part V: The Part of Tens(第287頁)
    • Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)(第289頁)
    • Chapter 17: Ten Business Tips for Facebook(第295頁)
    • Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success(第301頁)
  • Index(第305頁)
紙本書 NT$ 800
單本電子書
NT$ 560

還沒安裝 HyRead 3 嗎?馬上免費安裝~
QR Code