Facebook Marketing All-in-One For Dummies, 3rd Edition will be a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods and their services on Facebook. The book will provide readers with all of the tools they need to create successful Facebook marketing campaigns and to use the social network to its full potential. The book will be fully updated for the 3rd edition to cover the new Facebook features, including Graph Search, updated News Feed design, cover photo rules, advertising changes, and updated mobile apps. The 9 minibooks are: Joining the Facebook Marketing Revolution Claiming Your Presence On Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing Examples and case studies will be included along the way to illustrate best practices.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This Book(第2頁)
    • How This Book is Organized(第3頁)
    • Beyond the Book(第5頁)
    • Where to Go from Here(第6頁)
  • Book I: Joining the Facebook Marketing Revolution(第7頁)
    • Chapter 1: Exploring Facebook Marketing(第9頁)
    • Chapter 2: Creating Your Facebook Marketing Plan(第27頁)
  • Book II: Claiming Your Presence on Facebook(第57頁)
    • Chapter 1: Understanding Facebook Pages and Personal Accounts(第59頁)
    • Chapter 2: Creating Your Business Page(第77頁)
    • Chapter 3: Administering Your Facebook Business Page(第115頁)
    • Chapter 4: Arranging What Your Visitors See(第145頁)
    • Chapter 5: Using Your Personal Profile to Support Your Business(第159頁)
  • Book III: Adding the Basics to Your Facebook Page(第175頁)
    • Chapter 1: Posting to Your Page(第177頁)
    • Chapter 2: Facebook Apps 101(第197頁)
    • Chapter 3: Importing Your Blog Posts into Your Facebook Page(第207頁)
    • Chapter 4: Connecting Your Page to Twitter(第229頁)
    • Chapter 5: The Fine Print: Legal and Other Considerations(第243頁)
  • Book IV: Building, Engaging, Retaining, and Selling to Your Community(第251頁)
    • Chapter 1: Building Visibility for Your Page(第253頁)
    • Chapter 2: Engaging and Retaining Your Community(第277頁)
    • Chapter 3: Using Like Links and Buttons(第295頁)
    • Chapter 4: Expanding Your E-Commerce Products and Services(第307頁)
    • Chapter 5: Building Visibility for Your Timeline(第319頁)
  • Book V: Understanding Facebook Applications(第329頁)
    • Chapter 1: Customizing Your Page with Facebook Apps(第331頁)
    • Chapter 2: Using iFrame Apps to Create Custom Tabs(第343頁)
  • Book VI: Making Facebook Come Alive with Events and Contests(第365頁)
    • Chapter 1: Creating Facebook Events(第367頁)
    • Chapter 2: Building Excitement with a Contest(第389頁)
    • Chapter 3: Running a Timeline Contest(第401頁)
    • Chapter 4: Using Third-Party Contest Applications(第417頁)
    • Chapter 5: Promoting Your Contest and Analyzing the Results(第447頁)
  • Book VII: Facebook Advertising(第467頁)
    • Chapter 1: Advertising in Facebook(第469頁)
    • Chapter 2: Creating a Facebook Ad(第493頁)
    • Chapter 3: Exploring Power Editor(第521頁)
    • Chapter 4: Testing, Measuring, and Modifying Your Ad(第553頁)
  • Book VIII: Advanced Facebook Marketing Tactics(第581頁)
    • Chapter 1: An Introduction to Advanced Facebook Marketing(第583頁)
    • Chapter 2: Marketing with Facebook Social Plug-ins(第607頁)
    • Chapter 3: Discovering Live Video on Facebook(第633頁)
    • Chapter 4: Using Facebook for Mobile Marketing(第653頁)
  • Book IX: Measuring, Monitoring, and Analyzing(第673頁)
    • Chapter 1: Setting Realistic Targets to Identify Success(第675頁)
    • Chapter 2: Exploring Facebook Insights(第693頁)
    • Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results(第715頁)
  • Index(第733頁)
紙本書 NT$ 1120
NT$ 784

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