• Crowdsourcing for dummies
  • 點閱:15
  • 作者: by David Alan Grier
  • 出版社:John Wiley & Sons
  • 出版年:c2013
  • 集叢名:--For dummies
  • ISBN:9781119940401 ; 9781119943846
  • 格式:PDF
  • 版次:1st ed.

Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

  • Introduction(第1頁)
    • About This Book(第1頁)
    • Conventions Used in This Book(第2頁)
    • What You’re Not to Read(第2頁)
    • Foolish Assumptions(第3頁)
    • How This Book Is Organised(第4頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第6頁)
  • Part I: Understanding Crowdsourcing Basics(第7頁)
    • Chapter 1: People Power: Getting a Feel for Crowdsourcing(第9頁)
    • Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets(第19頁)
    • Chapter 3: Infiltrating the Crowd(第29頁)
    • Chapter 4: Joining the Crowdforce(第43頁)
  • Part II: Looking at the Different Forms of Crowdsourcing(第61頁)
    • Chapter 5: Creating Crowdcontests(第63頁)
    • Chapter 6: Raising Money with Crowdfunding(第79頁)
    • Chapter 7: Making Use of Macrotasks(第99頁)
    • Chapter 8: Managing with Microtasks(第125頁)
    • Chapter 9: Combining the Intelligence of Self-Organised Crowds(第145頁)
  • Part III: Building Skill(第161頁)
    • Chapter 10: Engaging the Crowd with Your Project(第163頁)
    • Chapter 11: Instructing the Crowd(第175頁)
    • Chapter 12: Crowdsourcing with Social Media(第187頁)
    • Chapter 13: Picking Your Platform(第203頁)
    • Chapter 14: Managing Your Crowd(第221頁)
    • Chapter 15: Learning on the Job(第241頁)
  • Part IV: Getting All You Can Get from the Crowd(第257頁)
    • Chapter 16: Combining Microtasks and Preparing Workflow(第259頁)
    • Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News(第273頁)
    • Chapter 18: Initiating Innovation(第287頁)
    • Chapter 19: Preparing Your Organisation(第309頁)
  • Part V: The Part of Tens(第317頁)
    • Chapter 20: Following the Future of Crowdsourcing: Ten ( Or So) Websites to Watch(第319頁)
    • Chapter 21: Ten Best Practices to Adopt(第329頁)
    • Chapter 22: Ten Success Stories(第335頁)
    • Chapter 23: Ten Crowdsourcing Blunders to Avoid(第343頁)
  • Index(第353頁)
紙本書 NT$ 736
NT$ 515

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