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Brand competition and consumer preference of the Chinese home appliance markets. 3, microwave oven, dishwasher and water purifier
- 點閱：4
- 作者： by MIC Research Team
- 出版社：Market Intelligence & Consulting Institute
- 出版年：2016
- EISBN：9789575816957 PDF
- 格式：PDF,JPG
租期14天
今日租書可閱讀至2024-10-21
Using big data analytics, this research covers top Chinese home appliance brands, including microwave oven, dishwasher, and water purifier, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
- 1. Microwave Oven(第7頁)
- 1.1 Executive Summary(第7頁)
- 1.2 Research Objective(第8頁)
- 1.3 Product Sales(第9頁)
- 1.4 Brand Position(第11頁)
- 1.5 Brand Awareness(第13頁)
- 1.6 User Analysis(第19頁)
- 1.7 Conclusion(第21頁)
- 2. Dishwasher(第23頁)
- 2.1 Executive Summary(第23頁)
- 2.2 Research Objective(第24頁)
- 2.3 Product Sales(第25頁)
- 2.4 Brand Position(第27頁)
- 2.5 Brand Awareness(第28頁)
- 2.6 User Analysis(第34頁)
- 2.7 Conclusion(第37頁)
- 3. Water Purifier(第39頁)
- 3.1 Executive Summary(第39頁)
- 3.2 Research Objective(第40頁)
- 3.3 Product Sales(第41頁)
- 3.4 Brand Position(第43頁)
- 3.5 Brand Awareness(第45頁)
- 3.6 User Analysis(第52頁)
- 3.7 Conclusion(第55頁)
- Appendix(第57頁)
- Glossary of Terms(第57頁)
- List of Companies(第58頁)
紙本書 NT$ 64000
單本電子書
NT$
57600
點數租閱
20點
租期14天
今日租書可閱讀至2024-10-21
今日租書可閱讀至2024-10-21
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