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Your no-nonsense guide to microeconomics
The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to supplement your college-level microeconomics coursework—or a professional who wants to expand your general economics knowledge into the microeconomics area—this friendly and authoritative guide will take your comprehension of the subject from micro to macro in no time! Cutting through confusing jargon and complemented with tons of step-by-step instructions and explanations, it helps you discover how real individuals and businesses use microeconomics to analyze trends from the bottom up in order to make smart decisions.
 
Snagging a job as an economist is fiercely competitive—and highly lucrative. Having microeconomics under your belt as you work toward completing your degree will put you head and shoulders above the competition and set you on the course for career advancement once you land a job. So what are you waiting for?
 

Analyze small-scale market mechanisms
Determine the elasticity of products within the market systems
Decide upon an efficient way to allocate goods and services
Score higher in your microeconomics class
Everything you need to make microeconomics your minion is a page away!


About the Author
Lynne Pepall, PhD, is a professor of economics at Tufts University. She has taught microeconomics at both graduate and undergraduate levels since 1987. Peter Antonioni is a senior teaching fellow at the Department of Management Science and Innovation, University College, London, and coauthor of Economics For Dummies, 2nd UK Edition. Manzur Rashid, PhD, is a lecturer at New College of the Humanities, where he covers second-year micro- and macroeconomics.

  • Introduction(第1頁)
    • About This Book(第2頁)
    • Foolish Assumptions(第2頁)
    • Icons Used in This book(第3頁)
    • Beyond the Book(第4頁)
    • Where to Go from Here(第4頁)
  • Part I: Getting Started with Microeconomics(第5頁)
    • Chapter 1: Discovering Why Microeconomics Is a Big Deal(第7頁)
    • Chapter 2: Considering Consumer Choice: Why Economists Find You Fascinating(第17頁)
    • Chapter 3: Looking at the Behavior of Firms: What They Are and What They Do(第31頁)
  • Part II: Doing the Best You Can: Consumer Theory(第43頁)
    • Chapter 4: Living a Life without Limits(第45頁)
    • Chapter 5: Considering the Art of the Possible: The Budget Constraint(第55頁)
    • Chapter 6: Achieving the Optimum in Spite of Constraints(第69頁)
  • Part III: Uncovering the Alchemy of Firms’ Inputs and Outputs(第87頁)
    • Chapter 7: Working with Different Costs and Cost Curves(第89頁)
    • Chapter 8: Squeezing Out Every Last Drop of Profit(第107頁)
    • Chapter 9: Supplying the Demanded Information on Supply and Demand(第121頁)
    • Chapter 10: Dreaming of the Consumer’s Delight: Per  fect Competition(第143頁)
  • Part IV: Delving into Markets, Market Failure, and Welfare Economics(第155頁)
    • Chapter 11: Stepping into the Real World: Oligopoly and Imperfect Competition(第157頁)
    • Chapter 12: Appreciating the Fundamental Theorems of Welfare Economics(第175頁)
    • Chapter 13: The Monopoly Game(第187頁)
    • Chapter 14: Examining Market Failure: Pollution and Parks(第203頁)
    • Chapter 15: Understanding the Dangers of Asymmetric Information(第215頁)
  • Part V: Thinking Strategically: Life Is Just a Game!(第225頁)
    • Chapter 16: Playing Games with Economic Theory(第227頁)
    • Chapter 17: Keeping Things Stable: The Nash Equilibrium(第245頁)
    • Chapter 18: Knowing How to Win at Auctions(第255頁)
    • Chapter 19: Understanding the Game: Credible Threats and Signals(第267頁)
  • Part VI: The Part of Tens(第277頁)
    • Chapter 20: Meeting Ten Great Microeconomists(第279頁)
    • Chapter 21: Top Ten Tips to Take Away(第287頁)
  • Glossary(第295頁)
  • Index(第301頁)
紙本書 NT$ 736
單本電子書
NT$ 515

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