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  • Web marketing all-in-one for dummies(2nd ed.)
  • 點閱:25
  • 作者: by John Arnold, [et al.]
  • 出版社:John Wiley & Sons Inc.
  • 出版年:c2012
  • 集叢名:--For dummies
  • ISBN:9781118243770 ; 9781118284766
  • 格式:PDF

Build an online presence for your business with web marketing
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
 
Provides invaluable advice for establishing a web presence and getting your message out with online advertising
Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers

Explains how web analytics can offer you a better understanding of your web marketing efforts
Details ways to establish an online voice with blogging and podcasting
Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile platforms
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.


About the Author
John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.
 
Ian Lurie is President of Portent, Inc.
 

Marty Dickinson is President of HereNextYear.
 
Elizabeth Marsten is Director of Search Marketing at Portent, Inc.
 
Michael Becker is the Managing Director of North America at the Mobile Marketing Association.


  • Introduction(第1頁)
    • About This Book(第2頁)
    • What’s in This Book(第2頁)
    • Icons Used in This Book(第5頁)
    • Where to Go from Here(第5頁)
  • Book I: Web Presence(第7頁)
    • Chapter 1: Internet Business Basics(第9頁)
    • Chapter 2: Making Money Online(第23頁)
    • Chapter 3: Designing to Sell(第51頁)
    • Chapter 4: Creating and Connecting Multiple Websites(第75頁)
    • Chapter 5: Creating Exceptional Copy That Sells(第95頁)
    • Chapter 6: Lead-Generation for Business Growth(第119頁)
    • Chapter 7: Getting Help with Your Web Presence(第129頁)
  • Book II: Search Engine Optimization(第147頁)
    • Chapter 1: Getting Ready for SEO(第149頁)
    • Chapter 2: Choosing the Right Keywords(第165頁)
    • Chapter 3: Eliminating Search Engine Roadblocks(第179頁)
    • Chapter 4: Making Search Engines Love Your Site(第195頁)
    • Chapter 5: Understanding Blended Search(第209頁)
    • Chapter 6: Writing Great Copy for Search Engines (And Readers!)(第219頁)
    • Chapter 7: Building Link Love(第233頁)
    • Chapter 8: Analyzing Your Results(第251頁)
    • Chapter 9: Hiring an SEO Professional(第261頁)
  • Book III: Web Analytics(第267頁)
    • Chapter 1: Getting Started with Analytics(第269頁)
    • Chapter 2: Tracking Traffic Volumes(第287頁)
    • Chapter 3: Measuring Your Best Referrers(第299頁)
    • Chapter 4: Measuring Visit Quality(第311頁)
    • Chapter 5: Using Conversion Goals(第321頁)
    • Chapter 6: Using Goal Funnels(第337頁)
  • Book IV: Online Advertising and Pay Per Click(第345頁)
    • Chapter 1: Grasping PPC Methods(第347頁)
    • Chapter 2: Combining PPC and Search Engines(第353頁)
    • Chapter 3: Making Keyword Lists That Sell(第381頁)
    • Chapter 4: Writing Ads That Earn Clicks and Pay You Back(第397頁)
    • Chapter 5: Budgeting and Bidding on Keywords(第409頁)
    • Chapter 6: Legally Speaking: PPC and the Law(第425頁)
    • Chapter 7: Using Tools, Tips, and Tricks of the Trade(第433頁)
  • Book V: E-Mail Marketing(第453頁)
    • Chapter 1: Adding E-Mail to a Web Marketing Strategy(第455頁)
    • Chapter 2: Becoming a Trusted Sender(第463頁)
    • Chapter 3: Building a Quality E-Mail List(第479頁)
    • Chapter 4: Constructing an Effective Marketing E-Mail(第497頁)
    • Chapter 5: Making Your E-Mail Content Valuable(第529頁)
    • Chapter 6: Tracking Your E-Mail Campaign Results(第543頁)
    • Chapter 7: Maximizing E-Mail Deliverability(第557頁)
  • Book VI: Blogging and Podcasting(第571頁)
    • Chapter 1: Picking Your Blog Topic(第573頁)
    • Chapter 2: Getting Yer Blog On(第581頁)
    • Chapter 3: Writing Like a Blogger(第595頁)
    • Chapter 4: Tracking Other Blogs(第603頁)
    • Chapter 5: Getting Involved on Other Blogs(第615頁)
    • Chapter 6: Promoting Your Posts(第621頁)
    • Chapter 7: Introducing Podcasting(第627頁)
  • Book VII: Social Media Marketing(第639頁)
    • Chapter 1: Understanding Social Media(第641頁)
    • Chapter 2: Creating Your Social Media Desktop(第657頁)
    • Chapter 3: Creating Your Social Media Plan(第671頁)
    • Chapter 4: Navigating Top Social Media Sites(第687頁)
    • Chapter 5: Building Your Network(第713頁)
    • Chapter 6: Creating a Winning Social Media Campaign(第721頁)
  • Book VIII: Mobile Marketing(第731頁)
    • Chapter 1: Getting Started with Mobile Marketing(第733頁)
    • Chapter 2: Planning a Mobile Marketing Campaign(第755頁)
    • Chapter 3: Running Mobile Communication Campaigns(第771頁)
    • Chapter 4: Displaying Your Advertising on Mobile Devices(第789頁)
    • Chapter 5: Delivering Valuable Mobile Content(第811頁)
    • Chapter 6: Getting Paid for Your Mobile Marketing Efforts(第827頁)
    • Chapter 7: Tracking a Mobile Marketing Campaign(第839頁)
  • Index(第859頁)
紙本書 NT$ 1120
單本電子書
NT$ 784

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